All major studios on board for iTunes movie rentals

Say good night, Blockbuster and Netflix. Steve Jobs, Apple’s CEO, announced today at Apple’s annual MacWorld conference that the company has signed all the major studios up for iTunes and that their library and new release titles are now available for immediate viewing via an updated version of AppleTV, which the company marked down to $229, or an iPhone. Apple TV 2.0 allows customers to rent and watch iTunes movies using their television without having to involve a computer at all. The only catch is new releases don’t show up until 30 days after they are available on DVD. But the price is right: Library titles cost $2.99 while new releases are $3.99.

The television/computer convergence may have finally arrived.


Comments (10 total) Add your comment
  • Moe

    My question is – how is this sort of deal categorized for the writers on strike? Is this like a DVD rental or is this part of the new media/internet type negotiations that the studios don’t want to share profits from? I think it’s an important question.
    BTW, I support the writers! Greedy studio scum.

  • Rahul

    Goodnight for Netflix? I don’t think so, Nicole. They charge $10 for unlimited disc rentals and streaming movies vs. $3-4 from Apple. Unless people love to watch movies on a tiny screen, Netflix isn’t in any danger.

  • SB

    sorry – but this will take no market share away from netflix. why pay $230 for an apple tv PLUS have to pay $4 for each new rental. I’d much rather pay Netflix a flat monthly fee to be able to rent a seemingly unlimited number of movies + still have the ability to watch some online.

  • Jenny P

    ohhhh is that why I got an e-mail from Netflix this morning that was something to the effect of “unlimited vieiwing of on demand titles?” Nice work, Apple.

  • Kate

    Sorry, I appreciate Apple’s effort to expand, but it’s not taking me away from Netflix. Talk about awesome service.

  • subzero

    30 days after the DVD release for 3.99?? F*cK YOU APPLE!! I’m tired of all your overpriced, overhyped, bullS**t. And shame on you for tricking poor college kids into thinking they’re only cool if their electronic sh*t has a picture of a half-eaten apple on it. Shame.

  • Seon

    hmmm…not getting the apple tv after they are charging 20 bucks to an upgrade for the itouch which they are giving free to new owners. Its outragous!

  • Tom Strong

    Subzero, I hope you mom never lets you out of the house. You are too idiotic for public.

  • historygal

    I LOVE my and have no plans to invest in an AppleTV anytime soon. If I’m buying a new TV it will be a large HD screen….all the better to enjoy the movies that arrive quickly to my house from!

  • vw

    Not everyone is cares to have all the latest technology. iTunes,IPod, whatever. Besides, I don’t care to watch anything that small just because you can. I agree with the others that Blockbuster and Netflix have nothing to worry about.

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