Mar 28 2010 03:10 PM ET

'How to Train Your Dragon' wins the weekend; 'Alice' holds despite losing 3-D screens: Box Office Report

how-to-train-your-dragon-3Image Credit: DreamWorks AnimationHow to Train Your Dragon won the weekend box office race with ease, grossing $43.3 million for the three-day frame. (A solid 11.5 percent of that cash came from 187 IMAX theaters.) The DreamWorks Animation film, which has won rave reviews from critics and audiences alike, may well have bowed with a far bigger number had it not been sandwiched between two other high-profile 3-D releases. The Viking-era-set action-adventure had to share 3-D screens with Alice in Wonderland, which in its fourth weekend in theaters managed to claim $17.3 million of box office gross, a respectable 49% drop that leaves the Tim Burton-directed film on the precipice of $300 million total. Dragon should enjoy solid grosses during the upcoming week with kids across the country out of school for spring break, but it’s likely to get squeezed next weekend when the highly anticipated Clash of the Titans rolls into 3-D theaters with a vengeance.

Hot Tub Time Machine bowed to an estimated $13.6 million for its opening weekend, good enough to claim third place. The R-rated ’80s nostalgia fest starring John Cusack drew in a crowd mostly over age 25, playing strong on the two coasts and in college towns, while underperforming in the South. The movie, from director Steve Pink, generated a B from Cinemascore, a response that doesn’t necessarily portend a strong second weekend. Surprisingly, The Bounty Hunter, which debuted last weekend in third place, held in well its sophomore session, dropping only 40% for an additional $12.4 million. The Jennifer Aniston-Gerard Butler-starrer has now grossed $38.8 million total. Diary of a Wimpy Kid suffered from Dragon competition. The well-reviewed film fell 55% in its second weekend to $10 million and a fifth-place finish. The movie’s two-week take now stands at $35.7 million.

She’s Out of My League landed in the sixth spot in its third weekend with another $3.5 million and a total gross of $25.6 million. Green Zone took in $3.3 million; total gross for this expensive Matt Damon-starrer stands at only $30.4 million after three weekends. The Leonardo DiCaprio-Martin Scorsese thriller Shutter Island earned another $3.2 million for a six-week total of $120 million. Repo Men landed in 9th spot with $3 million. The Jude Law-Forest Whitaker-starrer has grossed only $11.3 million after two weekends. Our Family Wedding rounded out the top ten with an additional $2.2 million. The film has earned $16.7 million in three weeks.

Limited release films are not scoring well with audiences lately, despite boasting a solid pedigree of talent. For example, Atom Egoyan’s R-rated drama Chloe starring Julianne Moore, Liam Neeson, and Amanda Seyfried earned just over $1 million. Opening in 350 theaters, the film scored a weak per-screen average of $2,863. The second weekend of Greenberg and The Runaways didn’t earn much better results. Even with the star power of Ben Stiller, the Noah Baumbach film grossed only $1 million, though with a per-screen average of $5,850. Meanwhile, the Kristen Stewart-Dakota Fanning-starrer The Runaways grossed $445,810 its second weekend in theaters. On 237 screens, the film’s per-screen was a weak $1,881 and its total is only $1.57 million.

Despite solid turns from the new releases, the overall weekend was down compared with last year at this time, when Monsters vs. Aliens bowed to $59.3 million. The difference: MVA had the 3-D screens all to itself. Next weekend sure will be interesting when three studios are competing to hold on to those coveted extra-dimensional theaters. Stay tuned.

Comments (49 total) Add your comment
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  • Kyle

    Very dissapointed with “Hot Tub” it was very good and almost as good as The Hangover

    • Rylie

      You’re disappointed that it was good? I don’t get it.

      • K

        He’s disappointed that it didn’t do well in the box office race moron.

      • Matt

        Wow, K, what a sweetie you are, calling someone you don’t know a moron. Very polite and open-minded of you.

      • dave

        Yeah, Rylie is a moron and so are you sweet Matt.

      • aaa

        we need -Coach- the DragonSlayer

    • Celia

      I think it will earn more due to word-of-mouth. A lot of people I know didn’t go see it because it looked stupid, but they said the same thing about The Hangover. Hot Tub is actually pretty good.

    • dave

      HOT TUB TIME MACHINE!!!!!!!!!!! YES IT WAS AWESOMELY EPIC!!!!! One of those movies that you’ll see on TBS or Comedy Central while flipping channels and you’ll have to watch it till it ends…. rather than cleaning your house or something.

  • larryk

    How to Train Your Dragon was way more entertaining than Alice in Wonderland so,hopefully more people will check it out.Hot Tub Time Machine was funny,but I thought it was going to be funnier.Its obvious more 3-d screens are needed asap!

    • kct

      As an adult, I completely agree that, “How to train your dragon” was far more entertaining than, “Alice in wonderland.” I happened to see with kids aged 6-12, and they agreed, as well- and they tell their friends.

      • kct

        Oops- I happened to see both, with kids aged 6-12.

  • Simon

    I wonder what will happen next weekend with three 3D movies in theatres. Don’t know about you but my wallet is saying enough with the increased ticket prices for 3D.

    • Grady

      Oh, I’m so excited for the Dragon vs. Alice vs. Clash 3D showdown next weekend!

      • THX

        Who is this douchebag? Get your Youtube crap outta here!

    • kct

      Well said. We paid sixty-three dollars for two adults and three children today to see a MOVIE!!!

  • danielle

    how did you make it?

  • jac

    If you remember, the Hangover did not debut well. It was one of the very rare movies that became #1 after several weeks of release

    • Nerwen Aldarion

      Yes but Clash of the Titans wasn’t following the Hangover

      • Jared

        the hangover was one of those movies that didn’t start well but had great word of mouth and the audience grew and that’s why it was a huge hit

      • Bruce

        What do you mean Hangover did not debut well? It made 44 mil in first weekend. Great for R-rated movies.

    • Fatima

      It grossed 45 million in its first weekend. True that it grew, but it still opened rather exceptionally.

    • Charlie

      jac,

      I think you’re confusing The Hangover with Paranormal Activity.

    • Jose

      Um, Hangover opened at #1 with over $44 million jac.

  • Nerwen Aldarion

    A soft week in my opinion, I can’t wait for next week so I can see Clash of the Titans. I do wish that 3D would go away, it might be cool but the prices are ridiculous and are skewing the Box office results

    • dave

      haha soft week, but I went to the movies twice this weekend, and I hadn’t been in months lol. So for me it was a movie weekend. Alice was just okay…. HOT TUB was a BLAST!

  • forget it

    9 dollars for a matinee show and 12 dollars for general admission. 17.75 dollars for an imax show, and if its 3D then it goes up to 18.75 and 13.50 for a regular 3D show? No thank you. I am buying or renting movies on bluray from now on. And I’m grateful for my 50 inch hdtv and great sound system..

  • chmoye

    Hangover didn’t open well? It made over $43 mil in the opening weekend. Lost out #1 to Up by $2 mil or so. That’s pretty awesome to me.

    • Charlie

      I think it squeaked by Up by $0.6M

  • Bobby

    3D sucks,and it will never get any of my money.What’s going to be the next gimmick that the movie industry comes up with so they can jack the prices up more?

    • forget it

      Smell-o-vision 2.0

  • ryan

    yeah one of those few times that a big budget movie deserves money , and it does mediocre. I guess I should have seen alice in 3D because it wasnt that good, and the mad hatter was not that mad at all. At least it was better than the atrocious new charlie and the choclate factory. Titans looks awesome!

  • Generation Gossip

    I hope wimpy kid stays strong in the third weekend of release to show that it has legs.

    Check Out GenerationGossip.com

  • David

    Pixar films are cinematic gold. Dreamworks pics and Ice Age sequels are pure pop trash!! And even if someone pointed out that this was made by the makers of Lilo and Stich, it goes to show that true talent still comes from the Disney/Pixar universe!! bwahahaha!

    • springs

      Dreamworks made How to Train Your Dragon…

  • GG

    I think Hot tub will do well over time by word of mouth…most of those films usually do well that way.

  • salsal

    check out ahugfromtaylorswift.com

  • Chris

    Dragons was good. But it didn’t compare to Alice. I couldn’t stand the lead in Dragons his voice was real annoying. His name was Jay something. I did love Craig’s character he was a trip. I’m not going to give away the ending but I must say I was a little bit surprised at what happened to the lead at the end. And no he doesn’t die. It’s just surprising what they do to him. And one more thing. TOOTHLESS RULES!

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