Demi Moore in 'The Joneses': Does her art imitate her life?

demi-moore_240.jpg Image Credit: Jason LaVeris/FilmMagic.comDemi Moore plays a wife and mother in The Joneses, and “plays” is the operative word. Not only does Moore act the part of a character named Kate Jones in the thin satire opening this weekend, but Kate (if that’s even her real name) is herself a fiction, an imposter housewife played by an employee of an insidious marketing company. Accessorized with a fake husband (David Duchovny) and two fake young-adult children, our “Kate” has got a job to do: She and her photogenic all-American “family” must, by flaunting their enviable lifestyle, persuade everyone who ogles their beauty (as well as the beauty of their expensive cars, golf clubs, handbags, jewelry, dinnerware, etc.) to want to be just like the Joneses, and buy the same luxury goods. Gotta keep up!

Me, I’m less interested in the stuff the Joneses are peddling — square, gadgety goods, nothing really cool or stylish or worth buying unless you’ve got conservative tastes and live in a suburban gated community– than I am in the almost eerie sight of sleek, glossy, age-retardant Demi Moore on the job. We’ve known the actor for a quarter of a century now (St. Elmo’s Fire came out in 1985, Ghost in 1990); we’ve seen her naked in Vanity Fair. And yet there is something profoundly opaque and perpetually red-carpet-ready about her presentation. She’s Demi Moore (real-life woman nearing the age of 50) playing “Demi Moore” (tweeter, spokesmodel, beauty standard, brand) playing Demi Moore (veteran movie actor in an industry that fetishizes younger women) playing in a movie in which she plays a woman whose life is all veneer.

The result? I’m fascinated by the star — and confounded by her. I’m impressed with her — and rarely feel warmed by her performances. I admire her toned, unblemished loveliness and am convinced she lives in a universe that exists only in photos, movies, TV, and tweets. I never think, “I’ll have what she’s having.” But I do wonder what it’s like, for real, to play the role of Demi Moore with such labor-intensive attention to detail. So I keep coming back for more. Which means she’s made a sale, right?

Comments (12 total) Add your comment
  • MomC

    Lisa – I agree, but only started feeling this way when she grew out her hair. I identified with her as Molly in Ghost, but have not since. It is just too long and glossy and something. I feel the same way about Halle Berry when she has long hair. I can appreciate them, but seem to miss their “work”.

    • Shelby Coman

      I was thinking close to the same thing. It’s the hair! I think long hair makes a woman look older than she really is and this woman is still stunning approaching 50! Yet the hair makes her look like a middle-aged woman trying to pass as a twenty-something. Cut it, put a few pounds on (too thin shows age as well) and people can concentrate on the performances and not the woman. But, even with all this she is one of my faves…

  • gertie

    strange –

    point blank jealousy. However –

    I was on the mall in DC and was asked by several people (yes, several people) if i was Demi Moore. The funny thing is, I thought I was better looking.

    So, enough said. (she’s looking great)

  • gertie

    oops. forgot to say, the mistaken identity was 15 years ago.

  • Zach

    Wow, isn’t this the most confusing piece ever? I’m sorry, but I don’t get it. Demi Moore is Demi Moore is Demi Moore…is Demi Moore.

    • Shahbaz

      El Guapo, I do see what you mean and thank you for the clarification, but I still think that you are ikstamen. Or rather I think there is a logical fallacy here that you are not aware of.It’s kind of late on a Friday and frankly the pub is calling my name, so I’ll summarise this really briefly and trust to you being able to find lots of stuff on this online, cause it’s all there:The whole concept of women’s issues and not women’s issues is a rhetorical weapon to disappear women from public discourse. First you compartmentalise women’s issues into separate boxes that don’t intersect: abuse, rape, pay discrimination etc. Then you sideline them by saying that because they only apply to women, they’re not important, and we should be concentrating on the issues that affect everybody . This is what’s behind the thinking of people who say things like don’t you have *real* problems to talk about, instead of rape/advertising/porn/prostitution/whatever? What about poverty/climate change/the economy/whatever?? .Problem is of course that by that point you have created a discourse wherein women are segregated into their own issues (kind of like they are into their own Guardian supplement under Life and Style ), so they’re not counted towards everybody . Everybody is not women, which means it’s only men, which is what feminism is all about, which is why pretty much anything that affects society is a feminist issue. We may look at it through a specific lens etc., but it still is.Back to the issue at hand then women suffer more violence of all kinds than men do, so violence of all kinds is very high on hte list of feminist issues. We bring our own lens to bear on it, but that doesn’t make the issue marginal or irrelevant to us.Right, that’s it. It’s Beer O’Clock!

  • Don [King]

    All I know is that I really, really like Demi Moore… Check out her work in Passion of Mind, Bobby, Half Light, and Flawless. Her acting gets better and better, her performances are warmer, and I think she’s pretty luminescent!

    • Harrison

      Ashton, is that you?

  • mostboringseasonever

    I think she’s a great example of how you can buy yourself any “body” you want as long as you have the money.
    Check out how she looked in About Last Night. Then, check her out in Striptease, etc. She’s totally invented herself.

  • Kevin

    Sorry, but, um, I guess I am out of the loop…. you mean Demi Moore had acting roles AFTER her turn as Jackie Templeton??

    Go figure.

  • petuniafromhell

    Ever since Demi Moore started working on her comeback (Charlie’s Angels)i have to say she freaks the bejesus out of me…yes, she is almost 50 and yes, she looks suuuuper great and all..but there something about here that is just not natural.

  • shareyt

    I enjoy, lead to I discovered exactly what I used to be taking a look for. You’ve ended my 4 day lengthy hunt! God Bless you man. Have a great day. Bye

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