Jul 15 2010 05:36 PM ET

Box office preview: 'Inception' looks dreamy; 'Sorcerer's Apprentice' not so much

This weekend is all about mind games. Read the full post.

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  • Arabang

    Inception-What did you think?

    • Jose

      The first half hour of the movie is boring, I still don’t see a point in the opening scene. Afterwards the film picks up the pace and left me on the edge of my seat for the rest of the movie. It’s not exactly a masterpiece, but it is a solid and entertaining blockbuster.
      And to all those people who were claiming that the film had zero female appeal, more than half of the audience in the midnight screening I attended were female, and not just boyfriend girlfriend couples but actual groups of teenage girls and grown women actually went to see this moie too. If only my screening of the movie had the Harry Potter trailer.

  • Lstat

    While the movie may be expected to do well with men I have a group of girlfriends (including myself) who can’t WAIT to see this!

  • bg

    I don’t know how well “Inception” will do. I want to see it, but I just asked my two teenage boys if they wanted to see it to today and they both said no. They both said they’d never heard of it. I think the marketing may not have been that great. There just doesn’t seem to be a feeling out there that it is a must see movie, except among the few Nolan geeks.

    • @bg

      They must be living under a brick. There have been adverts for it EVERYWHERE, including a big, drawn-out TV spot during the All-Star game. I’ve seen it during the World Cup, during the NBA finals, in primetime, on cable, on cable news, etc. I don’t know how anyone can say the marketing hasn’t been that great when you can’t walk 10 feet in any direction without seeing a trailer, a poster, a TV spot or a banner ad.

  • Ron

    if Inception is as confusing as the reviews indicate, this film is going drop off big time in the 2nd weekend due to bad word of mouth

  • MDS

    Saw Inception last night, and without exageration it is one of the greatest movies I have ever seen. Thought provoking and expertly crafted. I know I am going to have to see it again and then possibly a third time.

  • Travis

    Inception shows that Christopher Nolan is the best working director in film today.

  • lala

    why toy story is highest grossing pixar movie. Not only kids, but adults are lining up to see the movie. Teens too. Everyone wants to revisit one of the most popular franchises of their childhood. It makes them feel young again!

  • lala

    as for inception.I personally think it could go both ways. It could go the good way- hey it’s by the dark knight guy lets go see it! or the bad way- it looks lame

  • ryan

    Wow! Apprentice looked like it was going to do much better than that. It actually looks preetty cool, but I guess thursday showed it will not…maybe. Ofcourse other than the dragon seen there didnt seem to be much action for and adventure movie. Pg should do good though?

  • Emma

    I’ve been dying to see this movie since I heard about it and am sooooo excited, and I’m a 17 year old girl, so EW how sexist of you.

  • mary888

    My Granddaughter went to see Sorcerer’s Apprentice and we had a great time. it is a fun movie for adults and children. i hope it does well.

  • David

    Pixar films are cinematic gold and modern day classics!! Dreamworks flicks, Ice Age sequels, The Incredibles knock-offs and Happy Feet as owls are pure pop trash!!!

  • Joan

    INCEPTION MOVIE HERALDS 528 CODE FOR MUSICAL TRANSCENDENCE

    Wake up or die in the nightmares of corporate espionage, greed, corruption, and armed anger. INCEPTION writer and director, Christopher Nolan, heralds “528″ as the “code” through which social transformation, involving music, is achieved.

    The new Hollywood blockbuster has moviegoers nationwide curious about the source of a mysterious code used in the plot involving music played in “Room 528,” and linked to a forgotten “528″ memory.

    INCEPTION, another word for creation, stars Leonardo DiCaprio, shown here entering Room 528 to defend against corporate thugs.

    Recalling the “key” to Room 528 is crucial to the movie’s plot, wherein Cobb (DiCaprio), an expert in the art of mind manipulation, extracts secrets from people’s subconscious to serve the “treacherous new world of corporate espionage.”

    The movie repeats the number “528,” a mathematical frequency, in a key phone number, on a napkin, two vault combinations, and the room wherein much of the action occurs during the film’s climax. Here, special music must be played at a precise time to “extract” the operatives from their anguish and nightmarish pseudo-realities.

    Cobb’s psychological operation in Room 528 reconnects the heir to the world’s most powerful energy cartel, Robert Fisher (played by Cillian Murphy), to his father’s memory. Fisher senior, atheistically representing the corporate alternative to God, is locked in a vault requiring the 528 code to open. Another “528-491″ combination unlocks the final safe containing the greatest secret, treasure, motivation, and catharsis for the main characters that have all been struggling with the loss of LOVE.

    The idea of linking music for social transcendence with “528″ and LOVE in INCEPTIONappears to have come from Dr. Leonard G. Horowitz, the discoverer of the “Perfect Circle of Sound,” and a frequent contributor to Hollywood’s screenwriters. The author of 16 books has written extensively on the subject of 528 as it relates to universal construction, healing, Spiritual Renaissance, creationism, and what Nolan terms”inception.”

    “I am honored that Christopher Nolan, reputed to be a ‘dark filmmaker,’ thinks so highly of 528Hz music that he chose to promote the frequency in, around, and through “Room 528″ at the height of the drama,” Dr. Horowitz said.

    528 engages the “music of the light,” versus the “music of the night.” The musical mathematical knowledge about 528, and its spiritual implications, is urgently needed to deal with the planet’s corporate criminals.

    Nolan wrote, “An idea can transform the world and rewrite all the rules.” Horowitz’s idea that 528 plays the sound of LOVE, has been rewriting all the rules since 1998 with his writing of Healing Codes for the Biological Apocalypse. (Tetrahedron Press; 1-888-508-4787) From co-author Dr. Joseph Puleo, a Bible code scholar and naturopath, Horowitz learned that 528Hz frequency is the “MI” note (that stands for “MIracles”) in the original Solfeggio musical scale.

    Thereafter, leading physicists and mathematicians published proofs that “528/LOVE” is fundamental to universal construction, Pi, Phi, the Fibonacci series, sacred geometry, the circle, square, the hexagonal ring of organic chemistry, and the world of biology. Grass, in fact, grows green because of 528Hz–the color of chlorophyll. And the real da Vinci code, according to Horowitz, has everything to do with these discoveries.

    LOVE is what drives Nolan’s leading character Cobb, leading lady Mol (Marion Cotillard), and leading victim Fisher, to access their memories in order to reconcile their relationships to reconstruct their lives.

    Many people do not understand Nolan’s film for its deeper social and metaphysical meanings. Dr. Horowitz attributes a lot of this confusion to the lost memory of 528Hz frequency, believed to be central to spiritual identity and human creativity.

    Nolan’s film plays on these themes, juxtaposing violence and cataclysm with the dream of”extracting” ourselves from the corporate controlled world of mind control and general madness. The objective is to “get back home.”

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