More Sundance 2012

Jan 21 2011 09:49 AM ET

'Red State' at Sundance: Let the bidding begin!

Be sure to bring your checkbook to Sundance on Sunday. Because director Kevin Smith is publicly auctioning off the rights to his religious horror film, Red State, according to Variety.

Smith has been talking about this for months, and it seems he’s serious. The film’s producer, Jonathan Gordon, told the trade that a deal will be made for the $4 million film before they leave the theater.

kevin-smithImage Credit: Kevin Winter/Getty ImagesRed State is scheduled to screen at 6:30 Sunday at the Eccles Theatre and then the bidding will begin. Out in the open. While a church-group protests outside. And a pro-Smith group protests that protest. No wonder tickets alone were going for $400 on eBay.

Read more:
‘Red State’ teaser poster

Comments (7 total) Add your comment
  • MovieBuffoon32

    I like the confidence but this has the potential to backfire in embarrassing fashion for him. Hoping it’s good though!

  • Darren Arcuri

    Though Smith likes to over-promote his works on the Smodcast Network, I’ll admit that Red State sounds interesting. Smith sounds genuinely excited about this film and proud of what he’s been able to accomplish with a limited budget.

  • theBigE

    It’s an embarrassment for anyone involved in a church to have the small bunch of hateful fanatics from WBC be described as a “church group.” Please call them what they are, hate-mongers, and don’t loop them in the with majority of church/synagogue/temple attending believers.

  • Dan

    Sounds interesting. Kevin Smith should win a prize for best marketing.

  • Shorty

    Clever marketing, indeed, but Smith’s films have a limited audience who’ll be there for him regardless. He doesn’t have such a terrific box-office record, so I hardly sense a hit in the making.

    • Jon

      Smith’s limited audience grabs him around $30 million per flick (he’s never lost money) and millions more in the home video market. On a $4 million dollar effort that he’s trying to sell for under $8 million that’s still a pretty healthy profit.

      • Chris

        Actually, he lost money on Mallrats. Apart from that, he’s done fine. I just hope this is better than Cop Out.

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