Box office update: 'Rango' tops chart, but underperforms with $9.8 mil on Friday

RANGOImage Credit: Paramount PicturesThe well-reviewed animated Western Rango, starring Johnny Depp as a fish-out-of-water chameleon, led the box office on Friday with $9.8 million, according to early estimates. That puts the quirky PG-rated movie on pace for an opening weekend of about $35 million — a solid figure, but well short of industry expectations ranging from $40 million to $50 million. Last year’s How to Train Your Dragon, also a March release, engulfed $12.1 million its first day en route to a $43.7 million debut. Granted, Dragon benefited from those 3-D surcharges, and Paramount is probably wishing right now that Rango sported an extra dimension, too. (Roger Ebert, on the other hand, is in 2-D heaven). Nevertheless, like Dragon, the $135 million Rango will now depend on strong word-of-mouth, especially since the animated Mars Needs Moms premieres next week, followed by Diary of a Wimpy Kid: Rodrick Rules and Hop.

Meeting industry predictions, however, was the romantic sci-fi thriller The Adjustment Bureau. The Matt Damon-Emily Blunt movie placed second with $6.7 million, and should finish the weekend with around $19 million. That’ll give Damon his strongest leading-man opening since 2007’s The Bourne Ultimatum. In third was the new fantasy romance Beastly, which collected $3.5 million on Friday. The modern-day retelling of Beauty and the Beast, starring Vanessa Hudgens and I Am Number Four‘s Alex Pettyfer, is heading toward a $9 million (or possibly $10 million) weekend. CBS Films aggressively marketed the PG-13 film to girls aged 11 to 17 years old, and that audience segment is likely what lifted Beastly to its better-than-expected numbers.

The rest of the top five consisted of the comedy holdovers Hall Pass and Just Go With It, which took fourth and fifth place with $2.7 million and $1.9 million, respectively. And debuting in tenth was the ’80s-set comedy Take Me Home Tonight. The long-delayed film, starring Topher Grace and Anna Faris, could only muster $1.3 million on Friday from 2,003 theaters. It’ll finish the weekend with, at most, $4 million. Check back here on Sunday for the complete box office report.

1. Rango — $9.8 mil
2. The Adjustment Bureau — $6.7 mil
3. Beastly — $3.5 mil
4. Hall Pass — $2.7 mil
5. Just Go With It — $1.9 mil

Box office preview: Rango ready to corral moviegoers


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  • sam

    Saying that Rango “underperformed” is ridiculous. Most predicted the $35 million. The $40 million figure was only if it Over performed. I am so tired of EW discouraging the movies that it doesn’t like and pushing the ones that it does.

    • Troy

      I agree; most estimates I saw had it in the upper 30s. It’ll do well, regardless, it was a FANTASTIC movie, and I agree w/ one person I read that said that the 2012 OSCAR animation race has begun.

      • S.

        Fantastic? I just saw it and it was terrible. The animation is great, but otherwise only see the movie if you are looking for a cure to your insomnia. A solid D.

      • Rashy

        it was a solid flick, just keep the trolls and the jelly bellys out of the theater..

    • Amanda Kiwinerd

      Roger Ebert is a senile fool. He gives away 4 star reviews like candy.

      • Linda

        Really? On his home page, Rango is the only recent release rated four stars. Guess you should have made sure you knew what you were talking about before making a fool of yourself. Oh well, at least it was just online instead of in the real world.

    • Devin Faraci

      EW is right. Industry predictions were 40-50. 35 is a disappointment.

    • Kris

      Um, CALM DOWN. How did EW discourage the film? They said the opening was solid but it didn’t do as well as How to Train Your Dragon. How many people would read that and go “Wait, it only made 35 million? That’s it, I’m not seeing it.” I’m sorry but a 135 million-dollar film only taking in 35 mill opening weekend is a disappointment, especially when the star is Johnny Depp. Guess he’s proved he’s nothing without Tim Burton.

      • Megan

        I agree. His THE TOURIST was another instance that is a strong argument for saying that without Tim Burton or the Pirates franchise, he isn’t as fool-proof as people claim.

      • rachel

        Hey Kriss…why you are so rude whith him? you are a MORON!!! how can you say that?..Johnny depp is a STAR with or without Tim Burton..,and tell me how many blockbusters Burton did without Johnny?? How many?? if Johnny is not in his movies nobody gonna see it!..Second; I don’t really understand the people..Rango is a great movie ,with great effects with a good argument,and has the sexy Johnny’s voice..WHAT THE f**K PEOPLE WANTS?…I DON’T GET IT!And that movie called Gomeo and juliet,I don’t even know the name..is so STUPID and is successful??!..and Rango is AWESOME..and??…that’s mean something ..the people is stupid

      • S.

        I actually really enjoyed the tourist, but Rango was horrible. The story was all over the place and didn’t make you care about any of the characters. I was watching the clock wondering when it would end.

      • Rashy

        AND for the record, no I did not see The tourist but it was an international success, just because it underperformed in America does not mean sh*t these days. Have another cup of hateraide and lay off the freetos.

    • LOL

      Rango cost $135 million? Holy crap. How is that possible? Did Depp get $70 million?

      • Ms. M

        Actually, for an animated film that really is not very much money at all. How to Train Your Dragon cost $165 million and Tangled cost $260 million. Animation, whether with star voices or not, is very expensive.

    • Thom

      Looks to me like it did pretty well for not having the benefit of being a sequel or being based on a book series.

      Plus it’s a bit “out there” and different. I doubt (the terrifying-looking, yikes!) Mars Needs Moms will clean up at the box office, so we’ll see how it’s legs are.

    • DaniVT

      Saw it this afternoon- the animation is beautiful and there are a lot of homages to classic films and I enjoyed it. However, my 7 and 4 year old nephews didn’t enjoy it as much, the story does drag a bit, the plot line and themes are complicated for children to understand and although I loved the dialogue most kids will not have a clue about a lot of what is being said, because the vocab is fairly sophisticated. I thought it was a good movie, but not necessarily a good “family” or “kids” movie.

    • David

      Rango = This year’s HTTYD!

  • Troy

    No, Paramount shouldn’t be thinking of getting it in 3D. If all you can do to get more money is to get it in 3D, then there is no incentive for quality anymore. I’m glad Rango is only in 2D, to showcase gorgeous animation, unmuddled by the other format, and really fantastic visuals and story. Paramount has it right in this case. The public is beginning to realize that 3D as a gimmick went out a long time ago.

    • Ed

      Amen. I can’t wait to see it later this week and I’m thrilled I don’t have to go out of my way to find a 2D screening.

  • TopherGracesucks

    Topher Grace Sucks!

    • Amanda Kiwinerd

      Agreed. He’s terrible.

    • Leslie

      I liked him better before the nose job.

    • Pittner

      Still not as bad as Ashton Kutcher though.

    • tomm

      Topher thought he would be an A lister like ashton when he did Spiderman 3, but he is still ‘the kid from 70’s show’.

      This movie looked unappealing and deserved to flop. Any movie glamorizing cocaine use should.

      Topher will be back on TV soon, I am sure, in a lame sit com like “Better With You”.

      • Dave

        In what universe do you live in where Ashton Kutcher is an A-lister? Just because he married Demi Moore doesn’t make him A-list. The best thing Kutcher has ever done was That 70s Show. Look at some of his movies: Killers, Valentine’s Day, Spread, What Happens in Vegas, Just Married, My Boss’ Daughter, Dude Where’s My Car…none of his movies are highly acclaimed, only mediocre at best. And not a single one is as good as Topher Grace’s In Good Company. Kutcher is known mostly these days for his Twitter account.

      • tomm

        I meant ‘like asthon’ in that they both thought they were gooing to leave TV for films and be A listers.

        So many TV stars still think ‘doing films’ is more elite. But many movies are junk, as you listed. TV, especially cable, is better for actors.

  • jason

    Why did they bother releasing that?? lol it was made in 2006-7..they don’t even look the same now..?

    • kate

      Not to mention Anna Faris and Chris Pratt met on the set of this movie and have now been married for months. Flashback for them.

      • Abraham

        Studio should have waited till they divorce to release it

  • Julie Anderton

    The movie would’ve been more successful if Rango wasn’t such an ugmo.

  • Nerwen Aldarion

    Just got back from seeing Beastly, there were a lot of 14-23 year old girls in the audience and they seemed to like what they were seeing. I’d read the book so I was a bit disappointed but overall I was pleased with the film.

    • Erin

      Why would you admit to seeing Beastly? No shame..

    • Nerwen Aldarion

      Because I will watch what I want to watch no matter what you say or think.

  • rachel

    and @Lesly..before the nose job?? are you crazy? Johnny has no nose job!!And Rango is AMAZING ,I love it and I love Johnny with my hart!I want you gonna be number One AGAIN!!God bless you

    • Erin

      rachel, Leslie was mentioning Topher Grace, not Johnny Depp.

      Wonderful spelling and grammar, by the way.

  • Will

    Even if Rango only ends up with around $100M at the box office, it will still easily make back its budget at the foreign box office.

    And why is everyone saying The Tourist was a flop? Uh…it underperformed in the US, but it made 250M worldwide.

  • Sheli

    We just saw Rango, and we thoroughly enjoyed it.

  • Jose

    Well, it will probably have a boost on Saturday, tried to watch it today but couldn’t because most of the showings for today were sold out. And I doubt it will worry about Mars Needs Moms, there is little to no buzz to that film and I’m sure that everyone can agree that all the characters there look uglier than they do in Rango.

    And good for Matt Damon, does anyone recommend his new movie?

    • Anonymous

      The Adjustment Bureau is a solid film. Great entertainment, but nothing too deep. Matt Damon and Emily Blunt are excellent in it. Also, don’t expect a heavy sci-fi movie because it’s more of a romance. But definitely see it in theaters.

  • Avril

    cool!

  • Mayu Minoguchi

    wats cool?

  • DANIELLE

    my boobies are in cup I!!
    wanna see?

  • Nicky

    Yes! Yes! I do!
    How old are you?

  • Danielle

    Im 17 yrs old

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