Box office report: 'Rango' is No. 1 with $38 mil

RANGO-02Image Credit: Paramount PicturesThat’ll do, lizard. Paramount’s Rango, the animated Western starring Johnny Depp and directed by Gore Verbinski (Pirates of the Caribbean trilogy), lassoed the year’s biggest three-day opening so far with $38 million, according to studio estimates. That’s a bit less than How to Train Your Dragon‘s $43.7 million debut last March. But that film benefited from 3-D surcharges, while Rango was one of the rare animated films not to be released in 3-D these days. The movie cost $135 million to produce and marked the first animated feature ever designed entirely by the visual-effects house Industrial Light & Magic. Despite stellar reviews, Rango garnered a dispiriting “C+” grade from CinemaScore audiences. Adults, in particular, didn’t enjoy the ride, with those 25 and up rating the movie a “C.” That’s rather odd since the PG-rated movie was stuffed with cinematic references and the kind of offbeat humor best appreciated by grownups.

In second was the romantic sci-fi thriller The Adjustment Bureau, which collected $20.9 million. The Universal release gave Matt Damon his best leading-man opening since 2007’s The Bourne Ultimatum, while costar Emily Blunt, who also voices Juliet in Gnomeo & Juliet, now has two movies in the top five. Bureau skewed older, with 73 percent of its audience at least 30 years old, and CinemaScore moviegoers gave the PG-13 film a “B” grade. The fantasy romance Beastly snared third place with $10.1 million. While by no means a stupendous gross, the result is nonetheless a minor victory for CBS Films. The distributor produced the PG-13 film for $17 million and then marketed it almost exclusively to teenage girls. The target audience took the bait, as 78 percent of the audience was female and 47 percent was under the age of 18. The film, a modern-day reinterpretation of Beauty and the Beast starring Vanessa Hudgens and Alex Pettyfer, received a “B+” from CinemaScore participants.

The week’s other new release, the ’80s-set comedy Take Me Home Tonight, let down Eddie Money fans everywhere. The R-rated film, which was shot way back in 2007, earned just $3.5 million from 2,003 locations — enough for an 11th-place finish. If the estimate holds, that’ll represent the worst debut for a film playing in at least 2,000 theaters since 2009’s Bandslam premiered to $2.2 million.

The Best Picture Oscar-winner The King’s Speech dropped 11 percent for $6.5 million, bringing the historical drama’s cumulative gross to a regal $123.8 million. Check back next week as aliens once again play “Destroy that Landmark” in Battle: Los Angeles. Also being released: The gothic thriller Red Riding Hood and the motion-capture animated film Mars Needs Moms.

1. Rango — $38.0 mil
2. The Adjustment Bureau — $20.9 mil
3. Beastly — $10.1 mil
4. Hall Pass — $9.0 mil
5. Gnomeo & Juliet — $6.9 mil

Comments (118 total) Add your comment
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  • Mclovin4893

    I’m surprised how much the critics liked it. RT summary basically was what I was thinking the film would be but alas, it wasn’t interesting at all.

    • Megan

      It was an awful film. I can definitely see why it got such a low score.

      • bmg

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      • Brock

        I liked it a lot. It was one of the funniest most imaginative animated movies I’ve seen in a longtime. I loved the way it rifted on the Western genre, plus is had an cool oddness about it. The soundtrack was cool as well, I liked the owl mariachi band that sand throughout the movie. This movie actually has recieved some very strong reviews from noted film critics including Roger Ebert and A.O. Scott from the New York Times, both of whom have given this movie four stars.

    • Tom

      The teaser preview was bad. A wind up fish crossing the road? That took forever to end? That hurt. No, I’m not going to see it.

    • David

      Pixar films are cinematic gold and modern day classics!! Dreamworks flicks, Ice Age sequels, The Incredibles knock-offs and Happy Feet as owls are pure pop trash!!!

      • Jose

        Will you stop posting the same thing you’ve been posting for what feels like 5 years? It’s annoying.
        And when did we have The Incredibles knock-offs?

      • Allen

        David, The Incredibles is Pixar…so maybe fool’s gold in your eyes? Personally I think it is one of their best and deserved a sequel.

    • LOL

      American loves crap.

      • Brian

        No, studios like crap because dumbed-down movies sell better on the international market since translation is easier if there are no complex thoughts in the movie. Just look at Transformers and Pirates movies, they made more money internationally than domestically.

      • tom

        LOL the troll hate grammar.

      • tom

        LOL, you still suck.

    • Grabbler

      Damn it, I want you to see this movie. If you don’t see it you are just too stupid to know any better. Don’t get me started about your dumb kids either.

  • Amber

    I loved Rango, as did my son. But I noticed several other parents in the audience who weren’t too happy about the language. Also, if the theater is full it is hard to catch all of the clever dialogue because the kids often laughed at odd times and the dialogue comes MUCH faster than any animated film I’ve ever seen. Like I said, I loved it, but I can see how it could have gotten a low CinemaScore.

  • Shh

    Beastly got a B+ they must be stupid

    • Joe

      Rango was one of the most excruciatigny mediocre experiences I’ve had in an animated film. Charmless, dumb, and hackneyed.
      Another turkey for Depp, after The Tourist.

      • Wes

        I feel bad agreeing with you. What happened to the Johnny Depp from Pirates, or Finding Neverland, or Benny and Joon? Hell, at this point, I’d settle for Johnny Depp from Public Enemies.

      • S.

        I like The Tourist, but charmless and hackneyed definitely describes Rango. It’s too bad, because the animation itself was amazing.

  • Josh

    it looks stupid but ill give it a chance

    • kurt

      save your money ..it was soooo awful

    • Georgia

      You may want to re-think that… This was one of the worst movies I have ever seen… I feel like there would have been more entertainment value in setting the money I spent to see it on fire…

    • Brock

      I liked it I thought it was fun.

  • Dave

    I took my nephew to see Rango and we both loved it. It was funny, clever, creative, and delightfully weird. It truly was a breath of fresh air. And the voice cast is perfect. I can’t believe it got such a low Cinemascore.

  • Chuck Lorre

    youtube. com/watch?v=qFqvLsbHiSw

  • Sith Lord J

    Rango was actually pretty good the in movie references to Chinatown and Fear and loathing in Las Vegas may have went over the heads of most of the family audience. Warning this film will make you very thirst.

  • Trisha

    Go

  • TARANTULA

    One of the BEST and MOST INVENTIVE off-beat AND VISUALLY-ARRESTING high-quality animated movie to come along in years – and !d!ots did not like it????? Is that a surprise? They would rather watch the insipidly m0r0nic brain-dead Alvin movies… A testament that most movie-goers are mindless cattle that have dwindling taste in movies. Period. Oh – and for those that trashed this movie yet they haven’t even seen it yet… you DESERVE to miss a good movie. End. of. Story.

    • sly

      why does someone who didn’t like the film (and yes, I did see it … almost fell asleep!) make them an idiot? chill buddy … not everyone likes the same movies … there’s no need for name-calling.

    • Rashy

      I loved it. Its a strange western not for everyone which is good. All those who hated it go buy Antichrist or Enter the Void and tell me what you think.

    • Louis

      I implore you, if you love movies, IF YOU REALLY LOVE MOVIES, see “Rango” in theaters.
      @TARANTULA You are 100% correct. This is the first official 2011 release that is worthy of accolades and then I see that Cinemascore. A “C” from adults! Ugh! Don’t listen to these general aud re-re’s; find the biggest screen it is playing on and watch it. You might end up loving it as much as I did.

    • Brock

      I loved it too, it almost feels like an animated movie that adults will appreciate more than kids.

  • Stephen

    Rango gets a C+ and Beastly a B+. A further sign that Americans are getting dumber.

    • kurt

      thank you..awful movie..and that guy can act for snite…

      • m1

        Agreed. Pettyfer was SO boring in I Am Number Four. I’m probably not going to see Beastly.

      • Woot

        But he is SOOO dReAmY!!! Such a hunksicle!

    • Josh

      I find it funny that the theme of Beastly is all about loving someone for who they are not how they look but all the girls who saw Beastly probably saw it for how the main guy looked, haha.

      • greg

        well played

  • EA

    Tanx.BoX Office.

  • Liz

    I really didn’t like Rango at all. It was so incredibly boring. The rest of the audience seemed to feel the same way, because there were very few laughs. It tried to hard to be funny to both kids and parents. There were some very awkward adult jokes thrown in there. And it was incredibly violent for its target audience.

    • Rashy

      And what was the target audience exactly?

      • Simon

        kids duh

      • Rashy

        How wrong you are… it was def not a kiddie movie.

    • emjay

      I guess it depends on the audience you’re with. My theater was filled with laughter throughout.

  • Tugo

    Loved Rango!!! Best animated movie I’ve seen since Toy Story 3, not as cliched or as shallow as most of the other animated movies that seem to be coming out every 2 weeks now… It’s very refreshing to see something smart at the top of the box office every once in a while, it doesn’t happen often…

  • sam

    I loved Rango, but it is definitely not for small kids. It is a lot of fun watching for the references to other movies and it is extremely original. Great that it wasn’t in 3D but still so striking to look at.

  • Avi

    I saw Rango and I loved it! What a clever movie!

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