May 12 2011 05:23 PM ET

Box Office Preview: Thor's thunder keeps rolling

Thor

Image Credit: Mark Fellman/Marvel Studios

Aside from the near-certainty that Odin’s son will once more bring Mjolnir across the Bifrost from Asgard to trounce his foes like Frost Giants from Jötunheimr (translation: Thor will be number one), there aren’t many sure things in this weekend’s box office race. How far will Thor drop from its godly perch? Can the female-centric comedy Bridesmaids beat the F/X-driven supernatural thriller Priest to the altar? And will Fast Five race down the chart as quickly as the series’ earlier models? Here’s a look at how things might play out: 

1. Thor: $32 million

With no clear blockbusters in this week’s new crop of films, Thor should keep his box office throne without much of a fight. Still, past spring/summer action hits have taken steep falls in their second weeks: Consider 2009′s X-Men Origins: Wolverine (down 69 percent in week two), 2010′s Clash of the Titans (56.5 percent), and 2007′s Fantastic Four: Rise of the Silver Surfer (65.5 percent). But none of those movies had Thor‘s strong reviews. Expect to see the movie dip about 50 percent as part of the fanboy crowd flocks to Priest.

2. Bridesmaids: $17 million

Sadly, there haven’t been enough smart, raunchy, female-focused comedies to give us a box office yardstick for a movie like this. Will it do mid-teens like 2008′s Baby Mama, which starred SNL vets Tina Fey and Amy Poehler? Will it open at $45 million like 2009′s The Hangover, which has a vaguely similar premise of premarital debauchery? With commercials stressing fart jokes and the involvement of producer Judd Apatow, the movie is obviously trying to reach past the audience that would usually go to a female ensemble wedding comedy. (Looking at you, ladies.) Plus, it got a straight A from EW’s Owen Gleiberman, along with solid reviews from plenty of other critics. But the fact remains that any movie called Bridesmaids will be a tough sell for many guys, so look for an opening in the mid to high teens.

3. Priest: $15 million

Paul Bettany’s last theological thriller, Legion, opened to a solid $17.5 million in January of 2010. But this comic adaptation, about a vampire-hunting man of the cloth, is taking a leap of faith by coming out in summer. While it’ll tempt young guys who have already seen Thor and Fast Five, there’s not much chance of it breaking past its core crowd. Including 3-D upcharges, expect a mid to low teens bow, followed by a quick decline next week.

4. Fast Five: $14 million

Movies in the Fast & Furious franchise tend to burn off their box office fuel fast and furiously. 2009′s F&F took a 61.6 percent plunge in its second frame, and 2009′s Tokyo Drift veered 59.1 percent off course after opening to a series low of $23 million. Likewise, Fast Five slowed by 62.4 percent last week after a monster $86.2 million bow last month. Now on cruise control (with $355 million worldwide already in the bank), Five should slip another 60 percent or so to a low teens finish in its third weekend.

5. Jumping the Broom: $9 million

It’s not going to steal the box office bouquet from Bridesmaids, but this modest nuptial comedy could hold well considering it raked in $15.2 million last week, beating the starrier Something Borrowed. It also got an A from Cinemascore voters, which means it stands to benefit from good word of mouth in its second frame. If it drops around 40 percent, that should put it right around $9 million — not bad for a movie with a reported budget of just $6.6 million.

Think our guesses are right on, or way off? Let us know in the comments!

Comments (40 total) Add your comment
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  • Person

    Tokyo drift didn’t come out in 2009

    • Adwina Lambert

      Thor can swing his Moljnir at me anytime!! tee-hee!!

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  • Sandra Shaw

    It is unfortunate that Everything Must Go, Skateland, The High Cost of Living, Brother’s Justice, The Big Bang and Hesher are only being released in select cities and that we won’t find out how they would have done commercially if released nationwide. Most of them have interesting casts.

    It would have been interesting to see how smaller films for the leads would do commercially.

    • ryan

      I swear you are on every site I go to trying to force feed us indie garbage Sandra. Do you just have this same comment on copy and paste?

      • Kallis

        Really? Indie garbage? They are the last real works of movie. If not for them, all we will have is muscle cars and men in spandex/underwears.

  • Zo

    The fart jokes, toilet humor in the “Bridesmaids” trailer are exactly the reason why this 20-something woman is not interested in seeing this movie… Low-brow humor is for those with low-IQ’s. I know this has garnered great reviews, but still I’ll, ahem, excuse myself.

    • Jose

      I’m sure that’s a small part of the whole movie. Reviews have pointed out other stuff that are strong like the performances and the toilet humor is just a marketing ploy to attract people

    • Woot

      Also, low-brow humor can be fun from time to time. It’s hard to take your opinion to heart because you sound so pretentious. Seriously get off your high horse.

      • Penn

        Why should she? Doesn’t she have the freedom to express her views?

      • Matt1

        No.

    • EDS

      Well la de dah you feminazi!!! YOU’RE the reason we all have to endure Kate Hudson, Sarah Jessica Eightbelles, et al…

    • m.

      Actually creating FUNNY low-brow humor is a much harder than creating an “intelligent” complicated drama. You can create a drama if you are just intelligent enough, but you can’t create funny stuff without a talent.

    • ryan

      Thank God we have another EW snob writing stuff on here!

  • Justin

    I’ll definitely be seeing Thor and Fast Five this weekend. I think Bridesmaids will be funny, but I’ll probably see it later in the theater or on DVD since it seems very female-centric like Sex and the City, but in a better way thanks to the production of Judd Apatow, as well as the cast.

  • Anne

    It will be interesting to see how successful Bridesmaids is, and whether or not men (or women, for that matter), are interested in seeing a raunchy, crude comedy starring women.
    I do, however, find it incredibly annoying how journalists and Hollywood seem to think that this raunchy comedy will somehow indicate whether or not “female-focused comedies” can be successful. Hugely successful female comedies like Mean Girls and The Devil Wears Prada have already proven that smart, well-written female comedies can be very popular. The only question at stake here is whether or not CRUDE female comedies can be successful.

  • Jo

    I think BRIDESMAIDS will open higher, and will surprise a lot of people…

  • Mikey M

    Bridesmaids has gotten some good reviews so you never know.

  • frederick mcclary

    I really liked Thor. The actor is a dead-ringer for the Marvel character and his brother, Loki, was well acted. As a Thor comic fan, I’m well pleased and can only hope another trip to Asgard is in th works.

  • Penn

    I think the predictions pretty spot on. I think I’ll give Priest a go this weekend. It sounds nifty.

  • YahooS

    I generally see female-centric movies if there are hot chicks. Bridesmaids seems to be lacking thereof.

    • Jose

      I do not understand anyone thinking that Rose Byrne isn’t hot.

      And Kristin Wig, Maya Rudolph, and Ellie Kemper are attractive i think.

    • whatevs

      Hot chicks are only there to compensate for crappy movies. This movie doesn’t have to have hot chicks because they can get by on the content.

      • Kallis

        Honey, every Hollywood movie needs hot chicks. Preferably scantily clothed.

  • anti

    Yeah thor drop from 92 % during opening to 78% in rotten tomatoes.

    while Water for Elephants reach 60% fresh in rotten tomatoes.

  • T

    Thor was fantasic, looking forward to Captain America & Green Lantern and the Fright Night remake.

    Bridesmaids ? Eh, I’ll wait and see…

  • D Budd

    Is anyone else irked about the “Thor” (only in 3D) opening weekend ploy? I wanted to see this, but refuse to cough up an extra $3 to $5 bucks to see lame post-production-added 3D effects for the privilege, and so far, the 3D version is all that is playing locally. Crass distribution ploy to jack up opening box office (and suck more dollars from the fanboys). Maybe their weekend opening would have been bigger if they’d opened the non-3D version, too. Just sayin’…

    • Monty

      I saw it in 2D opening weekend, blame your local theater.

  • Dan Too

    Priest ‘coming out in summer?’
    It’s mid-spring.

  • Cartersvillevol

    Saw Thor (in 2D) tonight. It was excellent!

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