Image Credit: Dale Robinette
Amidst a sea of box office underperformers (Conan the Barbarian, Glee: The 3D Concert Movie, Spy Kids 4D, Fright Night, Our Idiot Brother, Colombiana) two well-reviewed August releases notched major box office milestones yesterday.
The Help passed the $100 million mark on its 21st day of release. After a sturdy $26 million opening weekend, the Kathryn Stockett adaptation, which earned an impressive “A+” CinemaScore grade, has seen subsequent weekend drops of just 23 and 27 percent, and it’s currently pulling in about $2 million per weekday. With continued strong word-of-mouth, look for The Help to finish in the $140 million range, far ahead of similar female-targeting literary adaptations like Eat Pray Love ($80.6 million) and Julie and Julia ($94.1 million). READ FULL STORY »









