'Martha Marcy May Marlene' posters debut trailers for smartphone users -- EXCLUSIVE


We’ve got your online exclusive first look at two new posters — and, technically, trailers — for Sundance hit Martha Marcy May Marlene. (In theaters Oct. 21.) The drama stars Elizabeth Olsen, younger sister of Mary-Kate and Ashley, as Martha (a.k.a. Marcy May, a.k.a. Marlene), a damaged woman who struggles to reassimilate with her family after fleeing a cult. Winter’s Bone Oscar nominee John Hawkes co-stars as the cult leader. The posters feature QR codes, which you scan with your smartphone for access to exclusive trailers. These previews will not be available any other way online — which is something new to online marketing — and are only viewable by scanning the QR codes. The posters will be randomly posted on the streets of Manhattan, Brooklyn, and Los Angeles as well. Scannable standees will also hit movie theaters nationwide. 


Read more:
Sundance: Oscar nominee John Hawkes talks ‘Martha Marcy May Marlene’
Elizabeth Olsen, younger sister of Mary-Kate and Ashley, makes name for herself

Comments (18 total) Add your comment
  • kenny


  • Brilliant

    I’ve been collecting original movie posters since I was twelve and THESE are superb. It’s excellent marketing, yet at the same time… it almost matches the mood of the film. Great design work, I’m ordering a pair pronto.

    • josh

      @Brilliant I’m sorry this is kinda off topic, but I’ve been meaning to start collecting movie posters. What are some that you started with? Hope you reply to this!

      • Viv

        Hi Josh! I am not the original poster that you replied to but I collect posters as well and figured I’d give my two cents. When I started collecting I found it less important what I was buying and more who I was getting to know while doing it. If you live in a larger city try to incorporate yourself into the movie culture there. Just talking to the people that are immersed in movie culture will give you an idea of what is valuable and what will one day be valuable to have! In the early days of a collection contacts are more important than content!

  • Hermione

    When I saw a trailer for this I was like, “Whaaaa?” In a good way though, it just looks super intense and possibly unsettling. I hope my small town gets it!

  • Hermione

    Yeah, my Android won’t play it…. *heavy sigh*

  • Dava

    Love the one with John Hawkes.

  • RB

    This seems like a really bad idea for advertising. Isn’t the idea of advertising to spread the information as widely as possible to garner the largest possible audience? If you don’t have a phone that will scan this, aren’t they limiting their possible market penetration?

    • mark

      Yeah I hate htis idea. I am interested in this movie, want to watch a trailer, but don’t have a cell phone. This has just built some bad will…

  • Biden

    Be sure to your ovaltine

  • Ken

    The death of another artistic form of communication. Both of them are horrid.

  • Piehole

    Er’ no.

  • alex

    marketing fail.
    not only these custom qr-codea are hard to read by half of the devices they led to unoptimized for mobile fox searchlight page with flash (bye, iphonians)

  • viviennewestwood

    Thanks for shared this with us. I found this informative and interesting blog so i think so its very useful and knowledge able.I would like to thank you for the efforts you have made in writing this article. I am hoping the same best work from you in the future as well. In fact your creative writing abilities has inspired me.Really the blogging is spreading its wings rapidly.

  • custom QR code

    Hrmm that was weird, my remark got eaten. Anyway I wished to say that it is nice to know that an individual else also pointed out this as I had hassle discovering the same information elsewhere. This was the 1st place that informed me the solution. Thanks.

  • The beneficial strawberries nutrition

    Fantastic website. Plenty of helpful info here. I am sending it to some buddies ans also sharing in delicious. And obviously, thanks for your effort!

  • Watch The Bourne Legacy Online

    Pretty nice post. I simply stumbled upon your blog and wanted to mention that I have truly loved browsing your weblog posts. In any case I will be subscribing on your rss feed and I am hoping you write once more soon!

  • Cisco Orange County

    naturally like your web-site but you have to check the spelling on quite a few of your posts. Many of them are rife with spelling issues and I to find it very troublesome to inform the reality nevertheless I’ll surely come back again.

Add your comment
The rules: Keep it clean, and stay on the subject - or we may delete your comment. If you see inappropriate language, e-mail us. An asterisk (*) indicates a required field.

When you click on the "Post Comment" button above to submit your comments, you are indicating your acceptance of and are agreeing to the Terms of Service. You can also read our Privacy Policy.

Latest Videos in Movies


From Our Partners

TV Recaps

Powered by WordPress.com VIP