'Martha Marcy May Marlene' posters debut trailers for smartphone users -- EXCLUSIVE

Martha-Marcy

We’ve got your online exclusive first look at two new posters — and, technically, trailers — for Sundance hit Martha Marcy May Marlene. (In theaters Oct. 21.) The drama stars Elizabeth Olsen, younger sister of Mary-Kate and Ashley, as Martha (a.k.a. Marcy May, a.k.a. Marlene), a damaged woman who struggles to reassimilate with her family after fleeing a cult. Winter’s Bone Oscar nominee John Hawkes co-stars as the cult leader. The posters feature QR codes, which you scan with your smartphone for access to exclusive trailers. These previews will not be available any other way online — which is something new to online marketing — and are only viewable by scanning the QR codes. The posters will be randomly posted on the streets of Manhattan, Brooklyn, and Los Angeles as well. Scannable standees will also hit movie theaters nationwide. 

Martha-Marcy-poster
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Read more:
Sundance: Oscar nominee John Hawkes talks ‘Martha Marcy May Marlene’
Elizabeth Olsen, younger sister of Mary-Kate and Ashley, makes name for herself

Comments (18 total) Add your comment
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  • kenny

    o-kaay?

  • Brilliant

    I’ve been collecting original movie posters since I was twelve and THESE are superb. It’s excellent marketing, yet at the same time… it almost matches the mood of the film. Great design work, I’m ordering a pair pronto.

    • josh

      @Brilliant I’m sorry this is kinda off topic, but I’ve been meaning to start collecting movie posters. What are some that you started with? Hope you reply to this!

      • Viv

        Hi Josh! I am not the original poster that you replied to but I collect posters as well and figured I’d give my two cents. When I started collecting I found it less important what I was buying and more who I was getting to know while doing it. If you live in a larger city try to incorporate yourself into the movie culture there. Just talking to the people that are immersed in movie culture will give you an idea of what is valuable and what will one day be valuable to have! In the early days of a collection contacts are more important than content!

  • Hermione

    When I saw a trailer for this I was like, “Whaaaa?” In a good way though, it just looks super intense and possibly unsettling. I hope my small town gets it!

  • Hermione

    Yeah, my Android won’t play it…. *heavy sigh*

  • Dava

    Love the one with John Hawkes.

  • RB

    This seems like a really bad idea for advertising. Isn’t the idea of advertising to spread the information as widely as possible to garner the largest possible audience? If you don’t have a phone that will scan this, aren’t they limiting their possible market penetration?

    • mark

      Yeah I hate htis idea. I am interested in this movie, want to watch a trailer, but don’t have a cell phone. This has just built some bad will…

  • Biden

    Be sure to your ovaltine

  • Ken

    The death of another artistic form of communication. Both of them are horrid.

  • Piehole

    Er’ no.

  • alex

    marketing fail.
    not only these custom qr-codea are hard to read by half of the devices they led to unoptimized for mobile fox searchlight page with flash (bye, iphonians)

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