We’ve got your online exclusive first look at two new posters — and, technically, trailers — for Sundance hit Martha Marcy May Marlene. (In theaters Oct. 21.) The drama stars Elizabeth Olsen, younger sister of Mary-Kate and Ashley, as Martha (a.k.a. Marcy May, a.k.a. Marlene), a damaged woman who struggles to reassimilate with her family after fleeing a cult. Winter’s Bone Oscar nominee John Hawkes co-stars as the cult leader. The posters feature QR codes, which you scan with your smartphone for access to exclusive trailers. These previews will not be available any other way online — which is something new to online marketing — and are only viewable by scanning the QR codes. The posters will be randomly posted on the streets of Manhattan, Brooklyn, and Los Angeles as well. Scannable standees will also hit movie theaters nationwide.
Aug 22 2011 12:29 PM ET
'Martha Marcy May Marlene' posters debut trailers for smartphone users -- EXCLUSIVE
- 'Arrested Development': We'll binge/recap
- Amanda Bynes: 'Don't believe any reports'
- 'Fast & Furious 6': Sung Kang says...
- Memorial Day TV marathons: What's on
- Fox reality boss Mike Darnell steps down
- TV season finales: EW grades
- 'Blue Is the Warmest Color': Cannes review
- 'Arrested Development': Funkes in town!
Find Movies and Showtimes
Choose Your Movie