Dr. Seuss' 'The Lorax': The art of perfect trailer music

The Lorax hadn’t been a particularly large blip on my movie radar — until I saw the first trailer today. Now, I simply can’t wait to see the movie, which is based off of the Dr. Seuss book by the same name. And Universal Pictures has The Polyphonic Spree to thank.

I remember the same thing happened to me last year when I saw the first trailer for the Winnie the Pooh movie (God bless you, Keane). The trailer music was such an important part of my decision to go see that movie, that if the film hadn’t been great, I would have felt like a sucker. I still sort of do, but what can I say? Alt music makes me a softy.

In the case of The Lorax, “Reach For The Sun” perfectly captures the imagination-bending tone of the Seuss classic about a boy (Zac Efron) who encounters the Lorax, a forest creature who protects the environment, while on a search the one thing he hopes will help him win the heart of his crush (Taylor Swift). Also, readers, it features the voice of Danny DeVito as the Lorax. Done deal. I’m in. Check it out below: 

What about you? And did the music emotionally manipulate you into falling in love with this trailer, too?

Read more:
The face of Dr. Seuss’ Once-ler revealed! — FIRST LOOK at ‘Lorax’ movie villain
‘Lorax’ poster: Orange you glad it’s not another ‘Garfield’ movie?

Comments (24 total) Add your comment
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  • sam

    Not a fan. The “Where the Wild Things Are” trailer featuring the Arcade Fire’s “Wake Up” was the best.

    • DocRules

      Totally agreed. Even though I felt like a sucker for seeing that move, because it was extremely lackluster.

      • Marlien

        Deep thought! Thanks for contrbuitnig.

  • Jose

    Looks cute, but it doesn’t look like the Seuss story I read and loved.

    Sam that’s a great example, and Sandra are you saying the Winnie the Pooh movie was lame?

  • Jobless

    Visually it looks amazing. but I’m still not sure if I’m going to like what they did with the story. The Lorax is not really a comedy.

    • SJ

      I’m with you, Jobless. This version feels too happy-go-lucky for me. The book and older ’80s animated version had a huge impression on my as a kid. I seem to remember the story as kind of dark and ominous, which is what made it so impactful.

    • RyanK

      The dark elements are by far what stuck with me the most through my childhood. I do worry about the brightness of the trailer and all of the other plots they had to add to make it a full length movie.

  • bss

    That’s a 2:31 trailer, the movie will last 80min or something… Wait and see where the story will go. The animation is stunning!

  • kyle

    Visually is great, the song makes the trailer wonderful, and it looks like the story can work here. People might say using Zac Effron and Taylor Swift is stunt casting, I would of agreed but after seeing the trailer it looks like they made a good choice. Also gotta love that Danny DeVito is the Lorax. so I’m in

    • kyle

      Also the writers are the guys who wrote Horton Hears A Who which I really liked. Plus the mom (not the old lady voiced by Betty White) doesnt she look a little like Tina Fey??

  • Halpy

    The animation looks incredible. Completely top notch job. But as someone who grew up on the 2D animated story of the Lorax, not sure about the story. The book and older animated movie really focused on the Lorax and how the Onceler chopped down all the trees. This seems like it’s more about the boy hearing the story. I’ll wait for video to see how it turns out. Love the song though!

  • Andrew

    Taylor sounds really great here, so does the rest of this cast.

  • silentj

    I’m not sold by the trailer. When I first read the story of The Lorax, I was 15. I thought it was beautiful and it really influenced the way I think about the world and the environment. The tone of Dr. Seuss’ story is surprisingly cynical. I think this movie cheapens the message – suddenly this bubblegum romance is front and center. Personally, I find the animation to be kitschy and the movie just doesn’t look like my cup of tea.

  • Grubi

    I would have liked it a lot better if Scrubs hadn’t already used this song perfectly a few years ago.

    • Color Me Impressed


  • Jen

    It looks awful. The Lorax isn’t a funny story. Just another movie destroying a classic Dr. Seuss story.

  • Kate

    Actually, I think the music and the trailer make me want to see the movie less than I did before. I love The Lorax, but I love it because of the important environmental message in it, and how it delivers it to kids without dumbing it down. This trailer makes it about a teenage romance and makes it seem light and funny, which the book isn’t at all — it’s actually very serious and even depressing at times. This trailer makes me worried that they’ve made a pointless comedy out of a book with a very worthwhile message, and makes me not want to see a movie I was previously looking forward to.

  • Sith Lord J

    See the half hour TV version of the The Lorax This version looks like Crap. The pile of rocks with the word Unless, and the boy holding the last hope in his hands doesn’t work for the ending of a 100 Million dollar Computer ainmation Movie. They have to show the boy, his girlfriend, Betty White and the Oneless bringing back the forest and Lorax.

  • Emma

    I think it looks like it will be fun to watch. If it was as dark as the original I wouldn’t wan to take my 4 year old to see it. But this looks age appropriate and enjoyable, as far as I can see.

  • RyanK

    I agree. Perfect music choice. This was BY FAR my favorite book as a child. When I saw the Lorax’s house in silhouette I got goosebumps. I really hope this movie comes out well.

    • RyanK

      Excuse me, I mean the Once-ler’s house.

  • tresorparis

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