'On the Road' one sheet: How do you sell the Beat Generation? -- EXCLUSIVE

Jack Kerouac’s On the Road is such a seminal, sui generis work of Beat Generation fiction that it’s taken 55 years since its publication for a feature film adaptation to make its way to movie theaters. Everyone who’s read the book has an idea of how the story of two friends on a meandering road trip across America should look. Perhaps the biggest challenge facing director Walter Salles (The Motorcycle Diaries) was distilling all those disparate ideas into a single, unified feature film.

Then comes an even trickier question: How do you sell it? The Beats weren’t exactly known for being commercially oriented artists, but when you have a film featuring stars like Kristen Stewart, Viggo Mortensen, Amy Adams, and Kirsten Dunst, you kinda want to have them on your movie poster. How do you do that without making it seem like a crass play to boost your box office?

The design team at Percival & Associates have come up with an elegant solution in the final one sheet for the film, and EW has an exclusive first look. Check it out below (click the image to embiggen): 

What do you make of the poster?

Read more:
Toronto Film Festival: ‘On the Road’ cast, crew celebrate at after-party (sans Kristen Stewart)
‘On the Road’ teaser trailer: Kristen Stewart, Jack Kerouac, and jazz, baby, jazz — VIDEO
Cannes Film Festival: ‘On the Road’ is a reverent, if not overly faithful ramble


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