The apocalypse-comedy genre meets the funny-folks-playing-parodic-versions of themselves genre in new movie This is the End, which will be released June 14. Written and directed by Seth Rogen and Evan Goldberg, the film finds “Seth Rogen,” “James Franco,” “Jonah Hill,” “Danny McBride,” “Craig Robinson,” and “Jay Baruchel,” waiting out an apocalyptic event at Franco’s (fictional) house. This is the End also features a host of other self-lampooning notables, including Michael Cera, Emma Watson, and Rihanna.
The project’s origins date back to 2007 when Goldberg and Rogen — who also cowrote Superbad, Pineapple Express, and the Green Hornet — made the short film Jay and Seth vs. The Apocalypse with their friend Jason Stone. The pair say the half decade wait to make a feature-length version was both advantageous and inevitable. “I don’t think any of us were as well known a few years ago as we are now,” says Rogen. “That helps the movie a lot — everyone has much more preconceived notions about, say, Franco and Jonah and me and Danny than they did 5 years ago.”
“And it took that long for us to have a good enough career for us to risk it all on this craziness,” laughs Goldberg.
You can see an exclusive photo of Rogen, Franco, Hill, McBride, Robinson, and Baruchel as “themselves” below, where you will also find the film’s red band (and extremely foul-mouthed) teaser clip. For more on This is The End — including another exclusive image — check out the current issue of Entertainment Weekly.
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