Box office update: 'Croods' cruises to No. 1 on Friday with $11.6 million; 'Admission' rejected

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Image Credit: DreamWorks Animation

Fox’s $135 million family film The Croods climbed out of its cave and straight to No. 1 at the box office on Friday, taking in $11.6 million in its first 24 hours. The colorful comedy, which was produced by DreamWorks Animation (whose last film, Rise of the Guardians, forced the company to take an $87 million write-down), will benefit from strong Saturday showings and Sunday matinees with parents and children, and it should finish the weekend with a rock-solid $42 million.

In second, FilmDistrict’s White House thriller Olympus Has Fallen broke out with a strong $10 million and is headed for a $28 million weekend — a better start than February’s A Good Day to Die Hard, which took in $24.8 million in its first weekend. The action film, which stars Gerard Butler, Aaron Eckhart, and Morgan Freeman, cost Millennium Films $70 million to produce.

On its third Friday, Disney’s $215 million special effects-laden adventure Oz The Great and Powerful exited the top spot for the first time. Oz took in another $5.6 million, putting it on pace for a $20 million frame, which would bring its total to $175 million.

Halle Berry’s The Call fell 57 percent from its first Friday to $2.7 million, but it will likely only fall by about 45 percent over the full three-day period. The thriller may take in about $9 million for a respectable (given its $15 million budget) $31 million total.

In fifth place, the Disney-girls-gone-bad entry Spring Breakers snuck ahead of the Tina Fey/Paul Rudd comedy Admission, though neither are headed to huge grosses. Spring Breakers earned $2.1 million from 1,104 theaters, while Admission had to settle for sixth place and $2.06 million from 2,160 locations. Each film is looking at a $5 million weekend — a gross that makes sense for a strange art piece like Spring Breakers, but is simply embarrassing for a mainstream wide release with two A-list leads like Admission. Fortunately, Focus Features only spent $13 million on the production.

1. The Croods – $11.6 million
2. Olympus Has Fallen – $10 million
3. Oz The Great and Powerful – $5.6 million
4. The Call – $2.7 million
5. Spring Breakers – $2.1 million
6. Admission – $2.1 million

Check back tomorrow for the full box office report.

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