Box office update: 'G.I. Joe' takes a commanding lead on Friday with $15.5 million

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Image Credit: Jaimie Trueblood

Following a solid $10.5 million Thursday, Paramount’s long-delayed sequel G.I. Joe: Retaliation stayed on top of the box office on Friday with $15.5 million.

The action film, which stars The Rock, Channing Tatum, and Bruce Willis, may take in about $38 million over the three-day period — if that seems like a low weekend multiplier, it is, but that’s due to families staying in for Easter and the NCAA tournament — which would give it about $49 million since its Wednesday night debut. For reference, G.I. Joe: The Rise of Cobra started off with $54 million in its first three days in 2009. Paramount claims that Retaliation cost $130 million, but a recent L.A. Times story suggests the budget actually climbed to $185 million.

Last weekend’s victor, The Croods, slipped to second place with $10.7 million. The $135 million family film may take in about $28 million over the weekend, which would bring its total to $90 million after ten days.

Tyler Perry’s Temptation got off to a great start with $9.4 million on Friday. The $20 million Lionsgate film is headed to a strong $22 million weekend, higher than Perry’s last non-Madea film, Good Deeds, which opened with $15.6 million.

The Host began its run in fourth place with $5.5 million, which should yield a weekend in the $13 million range. Open Road says the film cost about $40 million. Olympus Has Fallen was close behind with $4.8 million, though it may surpass The Host by Sunday night.

1. G.I. Joe: Retaliation – $15.5 million
2. The Croods – $10.7 million
3. Temptation – $9.4 million
4. The Host – $5.5 million
5. Olympus Has Fallen – $4.8 million

Check back tomorrow for the full box office report.

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