Analysis: Which summer movie had the highest social HIT score?

Turbo-Review

Image Credit: Dreamworks

Despite a few real busts, this summer largely saw a rather buzzy box office — to the tune of over $4 billion so far. But it might surprise you to see which of the top 20 summer films were the most positively received by audiences.

EW has partnered with General Sentiment to develop an aggregate score to report — not just on what is trending in social media — but on what users are actually saying on social networks across the two weeks following a film’s release.

The most positive buzz on social networks, according to our data, was the discussion around Dreamworks’ animated film Turbo, followed closely by the Channing Tatum/Jamie Foxx action movie White House Down, and buddy cop Sandra Bullock/Melissa McCarthy romp The Heat. Not surprisingly, Johnny Depp’s critically panned Lone Ranger fell near the bottom of the list, but several films that had huge pre-release buzz, including Star Trek Into Darkness and Iron Man 3, saw their social buzz wind up somewhere in the middle after release.

Using a 100-point scale for each film — a score of 50 being neutral, a score of 51 and higher skewing positive, while scores of 49 and lower skew more negative, General Sentiment and EW can catch the sentiment of the social chatter – both positive and negative. Check out the HIT score below.

Hit-Score

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