'This Is The End' returning to theaters

this-is-the-end-09

Image Credit: Suzanne Hanover

Good news for those who were left wanting more after The Comedy Central Roast of James Franco last night: This Is the End, the disaster apocalypse movie starring Franco, Seth Rogen, Jonah Hill, and others playing themselves, will return to theaters Sept. 6, Sony announced today.

The well-reviewed R-rated comedy has made $96.8 million to date at the domestic box office since opening June 12. This re-release is likely a push to get the film over the $100 million benchmark; stars and producers typically have bonus deals in place if a movie hits that amount.

This Is the End really struck a chord with comedy moviegoers this summer,” Rory Bruer, president of Worldwide Distribution for Sony Pictures, said in a press release. “For everyone who didn’t get a chance to see it — or saw it and loved it and wants to see it again on the big screen — we are thrilled to have it back in theaters.”

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