Only in a world where Legos can be the subject of a hit movie and Transformers toys the centerpiece of a hit franchise, can we imagine a movie based on sugary marshmallow candies. But for better or worse, that is the film culture we live in now and writer/director Adam Rifkin is prepared to take advantage of it, announcing Tuesday night that he has optioned the rights to Just Born’s Peeps, that colorful sugary goodness that annually generates $2 billion in revenue, primarily around Easter time.
Rifkin, whose varied career includes script duty on family-friendly films like Small Soldiers and Mouse Hunt and more recently as the writer/director on the Showtime series Reality Show, intends to center his film, which has yet to nab a distributor, in the already-existing world of the Washington Post’s annual Peeps diorama contest. (Turns out there is a whole world of Peeps aficionados who turn marshmallows into historical figures for cash prizes. This year, the newspaper’s winner depicted Martin Luther King’s “I Have a Dream” speech all in Peeps. Check out the contest winners here.) READ FULL STORY