Joss Whedon’s Much Ado About Nothing has been on the festival circuit since September, but no other festival has made ado about the film quite like the Seattle International Film Festival, where Much Ado screened for a crowd of 3,000 on Thursday.
The Shakespeare adaptation – which Whedon shot in a 12-day stealth production at his house during what was supposed to be his post-Avengers vacation – kicked off the festival for its opening night at Seattle’s McCaw Hall in what became a record-breaking event shortly after ticket sales opened. The gala screening and party sold out in six hours on April 8, which went on to become the biggest box office day in SIFF’s 39-year history.
“We knew there was going to be a lot of demand but we didn’t really think it was going to go that fast,” SIFF artistic director Carl Spence told EW about the event that featured appearances by Whedon and cast members. “We’ve had other films with major stars that have done well and sell out, but it usually takes a couple of weeks.” READ FULL STORY