The Marshmallows turned out in droves this weekend to check out the theatrical debut of Veronica Mars. The Kickstarter-funded, cult TV show adaptation opened to a cool $2 million from 291 theaters (265 in the U.S.), earning the pic a spot on the top 10 according, to initial estimates.
The PG-13 pic was also released simultaneously on VOD — free for Kickstarter backers who’d contributed $35 or more to the record-breaking campaign, but also available for purchase or rental through digital download services such as iTunes or Amazon. The industry has not gotten into a mode where they share VOD earnings, but the multi-platform availability clearly did not dissuade fans from making the trek to the theaters.
But, is it a success?