Poor Caesar already has a lot on his plate between defending his family and community and helping the humans restore power in San Francisco. Now, he has to step up, squash the Transformers, and save the summer box office as well, which is down nearly 20 percent from last year’s record-smashing season.
It’s a good thing everyone so far seems to really like Fox’s Dawn of the Planet of the Apes—the second installment in their rebooted franchise, which picks up in the world of 2011’s Rise 10 years later. As of Thursday afternoon, it had the distinction of being one of the best-reviewed blockbusters of the year with a phenomenal 94 percent on Rotten Tomatoes. But, while Dawn should do better than the first film, saving the season might be a bit too much to ask of the Apes.
Rentrak’s senior media analyst Paul Dergarabedian put things into perspective a bit, too. “This is a more normal summer. If we weren’t comparing to the record-breaking summer of last year, it would seem like a normal type of summer with some hits and some misses,” he told EW. “But when week after week, we’re compared to the massive results from a year ago that propelled a record summer, then no question we’re going to be lagging behind.” He added: “Fast forward to next year, and this will all be a thing of the past. It’s cyclical.”
As for this weekend, here’s how things might play out:
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