As expected, The Hobbit: An Unexpected Journey, crushed the competition at the box office in its debut weekend, setting a new December record in the process.
The Middle-earth-set film grossed $84.8 million over its first three days, handily surpassing I Am Legend‘s $77.2 million bow, which has held the record for best December debut since 2007. The Hobbit earned that $84.8 million from 4,045 theaters, giving it a powerful $20,958 per theater average. Included in that theater count were 326 IMAX locations, which accounted for $10.1 million of the weekend gross, as well as 461 locations that showed the film in the controversial 48 frames per second rate — those screenings, thankfully, had no surcharge. About 49 percent of The Hobbit‘s weekend take came from 3-D showings.
All told, The Hobbit‘s debut weekend was obviously strong, but it must be said that it finished at the low end of pre-release expectations, most of which had the film earning more than $100 million in its debut frame. The Hobbit, the first in a trilogy produced by New Line and MGM (with Warner Bros. distributing) for a reported $600 million, earned $37.5 million on Friday, yet it only managed an internal multiplier (that’s weekend gross divided by Friday gross) of 2.25 — a very low number that signifies front-loaded performance. Judging by The Hobbit‘s 25 percent plummet on Saturday, it appears that the Tolkien faithful rushed out for the film early in the weekend. READ FULL STORY »