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Tag: counterprogramming and its discontents (1-1 of 1)

From 'Fruitvale Station' to 'Before Midnight': Do independent films still work in the summer?

If you’re an adventurous moviegoer, then counterprogramming, as it’s known, is one of your best friends. It’s what allows you, right smack in the middle of the greasy-butter escape-tastic sequelitis summer season, to see movies like The Kids Are All Right or Beasts of the Southern Wild or Before Midnight or Midnight in Paris: movies for adults, movies that trade over-scaled fantasy for human-scale feeling, movies that get publicized as early awards players because they truly deserve to win awards. If that one screen at the way, way back of the megaplex wasn’t showing The Way, Way Back or Frances Ha, but instead was offering the sixth opportunity that afternoon to see Man of Steel, a lot of us who love movies would be the poorer for it. Counterprogramming offers more than just an offbeat “alternative.” It allows “small movies” (a term that drives me nuts, since some of the greatest movies ever made have been “small movies”) to saddle up right next to jumbo-size ones, to be experienced with the same Saturday-night big-screen excitement. READ FULL STORY

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