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Box office report: 'Oz' makes munchkins of competition with huge $80.3 million bow

Thanks to the release of Oz: The Great and Powerful, Disney is seeing green this morning, or, more accurately, emerald. Oz earned a robust $80.3 million from 3,912 theaters in its first three days, which gave the 3-D adventure a tremendous $20,251 per theater average — not to mention bragging rights as the highest debut since The Hobbit‘s $85.8 million bow in December. A solid 53 percent of Oz‘s gross came from 3-D showings, while 10 percent ($8.2 million) came from 307 IMAX screens.

Oz‘s daily grosses suggest it played very well with families. After a $24.1 million Friday, Oz ticked up 37 percent to $33 million on Saturday (for comparison, Disney’s 2010 fairy tale Alice in Wonderland increased 8 percent on its first Saturday), and then held well with $23.1 million on Sunday. Family viewing typically drives ticket sales during early showtimes on Saturdays and Sundays. According to Dave Hollis, Disney’s head of distribution, the film was absolutely a hit with families, but it played across all demographics effectively. He says that 46 percent of Oz‘s audience was under 25, while 54 percent was older. Teens made up 16 percent of the opening weekend crowd. Couples accounted for 43 percent of business, and families accounted for 41 percent. Male/female viewing was fairly evenly split at 48/52 percent. READ FULL STORY

Box office update: 'Oz' conjures $24.1 million on Friday, headed for $80 million weekend

Disney’s $215 million tentpole Oz: The Great and Powerful took off down the yellow brick road on Friday, earning an impressive $24.1 million in its first day. The Sam Raimi-directed film is headed to a huge weekend in the $80 million range, meaning Oz‘s debut will be the strongest opening since The Hobbit’s $85.8 million bow in December. Worldwide, Oz is all but guaranteed to do gangbusters.

Meanwhile, last weekend’s “champ,” Jack the Giant Slayer, tumbled by 67 percent into second place with $2.5 million. The disastrous release, which New Line says cost $185 million (though, industry chatter suggests an even higher budget), may earn about $9 million in its sophomore weekend, giving Jack an anemic $43 million after ten days.

Oz wasn’t the only new release this weekend, but it may as well have been. FilmDistrict’s Dead Man Down, a revenge thriller starring Colin Farrell and Noomi Rapace, was very much dead on arrival. The film earned a puny $1.8 million on its opening day — the same amount Identity Thief grossed on its fifth Friday. Dead will find just over $5 million for the weekend.

Check back tomorrow for the full box office report.

1. Oz: The Great and Powerful – $24.1 million
2. Jack the Giant Slayer – $2.5 million
3. Dead Man Down – $1.8 million
4. Identity Thief – $1.8 million
5. 21 And Over – $1.6 million

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RELATED Oz: The Great and Powerful – EW Review

Box office preview: Will 'Oz' be as 'Great and Powerful' as 'Alice in Wonderland'?


Disney’s got a lot riding on Oz: The Great and Powerful — namely, a $215 million budget. (And it’s likely even higher than that.) Fortunately for the Mouse House, the Sam Raimi-directed film is poised to conquer the box office with ease this weekend.

The studio scored a pot of gold with Alice in Wonderland in 2010, which rode the post-Avatar 3-D wave all the way to $334.2 million domestically and $1.02 billion worldwide. The fantasy film, which also opened in March, started with $116.1 million on opening weekend, but without the cachet of Johnny Depp and Tim Burton, it’s unlikely that Oz will achieve such a gargantuan figure. Still, it could take in about $86 million from a super-wide 3,912 theaters over the Friday-to-Sunday period. READ FULL STORY

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