Like the fiery redhead or the sultry brunet, the cool blonde is one of those old-fashioned, L’Oréal-sanctioned visual codes for female sexual temperament that white western audiences still eat up like yellow popcorn. Alfred Hitchcock knew that — that’s why he made a fetish of his blond heroines, none cooler on the outside (and, if fantasies came true, hotter on the inside) than Grace Kelly.
I’m dreaming in hair color lately as I’ve been considering the recent dye-cast career of January Jones — first and most effectively as a porcelain-doll housewife blonde in Mad Men; later and more problematically as a “funny” blonde-joke blonde hosting SNL; and now, with only intermittent success, as a very, very icy blonde in X-Men: First Class. This time around, as the descriptively named Emma Frost, Jones’ ambitious blonde works on the side of evil, clad in sexy James Bond-worthy underwear that accentuates her sides of good. The actress’s READ FULL STORY