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Tag: EW HIT Score (1-3 of 3)

Analysis: Which summer movie had the highest social HIT score?

Despite a few real busts, this summer largely saw a rather buzzy box office — to the tune of over $4 billion so far. But it might surprise you to see which of the top 20 summer films were the most positively received by audiences.

EW has partnered with General Sentiment to develop an aggregate score to report — not just on what is trending in social media — but on what users are actually saying on social networks across the two weeks following a film’s release.

The most positive buzz on social networks, according to our data, was the discussion around Dreamworks’ animated film Turbo, followed closely by the Channing Tatum/Jamie Foxx action movie White House Down, and buddy cop Sandra Bullock/Melissa McCarthy romp The Heat. Not surprisingly, Johnny Depp’s critically panned Lone Ranger fell near the bottom of the list, but several films that had huge pre-release buzz, including Star Trek Into Darkness and Iron Man 3, saw their social buzz wind up somewhere in the middle after release.

Using a 100-point scale for each film — a score of 50 being neutral, a score of 51 and higher skewing positive, while scores of 49 and lower skew more negative, General Sentiment and EW can catch the sentiment of the social chatter – both positive and negative. Check out the HIT score below.
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Analysis: 'Man of Steel' garnered better pre-release buzz than 'Iron Man 3'

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Iron Man fans may be more numerous, but Superman fans are more hopeful. According to General Sentiment, a leading social analytics firm that analyzes more than 60 million sources of digital content every day, Superman fans are generating major positive buzz around director Zack Snyder’s Man of Steel. EW has partnered with General Sentiment to develop an aggregate score to report — not just on what is trending in social media — but on what users are actually saying on social networks.

During the two weeks prior to Man of Steel‘s debut week, fans tweeted about the film 121,864 times. While that pales in comparison to the number of tweets Iron Man 3  garnered (340,347) around its release, the tone of Man of Steel‘s buzz was substantially more positive, and about two-out-of-three user mentions (about 66.5 percent) casting the film in a positive light. Meanwhile, Iron Man 3 earned more mixed pre-release buzz with a 56.4 HIT score, which is somewhat surprising given Iron Man’s fan-favorite character status with Marvel fans.

Using a 100-point scale for each film — a score of 50 being neutral, a score of 51 and higher skewing positive, while scores of 49 and lower skew more negative, General Sentiment and EW can catch the sentiment of the social chatter – both positive and negative. Check out the HIT score below.
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Analysis: People love 'Fast & Furious 6', but not quite as much as they loved 'Fast Five'

Fast & Furious 6 led the box office to the best Memorial Day weekend of all time – and it set a new financial high-point for the Fast franchise with its mammoth $97.4 million Friday-to-Sunday start.

But will it be able to hold up as well as Fast Five, which opened with $86.2 million and eventually drove away with $209.8 million total? And is the latest Fast and Furious film getting the sort of positive buzz from users that makes more installments in the franchise a given?

To answer that, we’ve taken our box office geekery to a whole other level. Using social media sentiment analysis technology, EW can now report whether people are talking positively or negatively about a movie on Twitter and other social networks.

Partnering with General Sentiment, a leading social analytics firm that analyzes more than 60 million sources of digital content every day, EW has developed an aggregate score to report not just on what is trending in social media but what users are saying on social networks.

Using a 100-point scale for each film — a score of 50 being neutral, a score of 51 and higher skewing positive, while scores of 49 and lower skew more negative, General Sentiment and EW can catch the sentiment of the social chatter – positive and negative.

We’re calling this the EW HIT (a.k.a. How’s It Trending?) Score. Here’s the breakdown of audience sentiment for the first five days of release for both Fast Five (in 2011) and Fast & Furious 6.

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