But will it be able to hold up as well as Fast Five, which opened with $86.2 million and eventually drove away with $209.8 million total? And is the latest Fast and Furious film getting the sort of positive buzz from users that makes more installments in the franchise a given?
To answer that, we’ve taken our box office geekery to a whole other level. Using social media sentiment analysis technology, EW can now report whether people are talking positively or negatively about a movie on Twitter and other social networks.
Partnering with General Sentiment, a leading social analytics firm that analyzes more than 60 million sources of digital content every day, EW has developed an aggregate score to report not just on what is trending in social media but what users are saying on social networks.
Using a 100-point scale for each film — a score of 50 being neutral, a score of 51 and higher skewing positive, while scores of 49 and lower skew more negative, General Sentiment and EW can catch the sentiment of the social chatter – positive and negative.
We’re calling this the EW HIT (a.k.a. How’s It Trending?) Score. Here’s the breakdown of audience sentiment for the first five days of release for both Fast Five (in 2011) and Fast & Furious 6.