Forever Fest, a new film festival in Austin, Texas, that runs Nov. 1-3, aims to flip the genre’s usual dude-heavy script and honor all things girly. Picture a giant slumber party of a weekend stuffed with chick flicks, mimosa brunches, a clip show of film’s best chiseled abs and biceps, and photo booths where you can get your picture taken with Channing Tatum and Ryan Gosling cutouts. Lots of glitter, though not necessarily the movie Glitter. The co-founders Sarah Pitre and Brandy Fons have standards when it comes to their girly programming. They gave the stultifying ensemble mash-up Valentine’s Day as an example of a romantic comedy they’d never inflict on Forever Fest audiences.
Fons, 41, who handles publicity for Alamo Drafthouse, was obsessed with the movie Pitch Perfect when the idea for Forever Fest was first born. “In Austin there’s a gaming festival, there’s a television festival, there’s a beer and food fest,” she said, “but there’s not a festival celebrating films over a weekend like the Pitch Perfects of the world.” Pitre, 34, who works as a lead programmer for Alamo Drafthouse and runs the website Forever Young Adult, says they approached their inaugural fest as a chance to reclaim the term chick flick. “We define chick flick as any film that celebrates the female experience and by that definition that makes chick flicks a vital, important genre,” says Pitre. “For us we really want to lift up that term and provide a place for people to come and celebrate chick flicks without any sense of shame.” They named their baby Forever Fest because, as Pitre says, “forever is such a word that you use as a teenager. Like, best friends forever, I’ll love you forever. But it also brings to mind these movies that we’ve seen a hundred times but we’re going to love forever.”
READ FULL STORY