The motley crew of rebels and mercenaries in Guardians of the Galaxy make their theatrical debut this weekend, and all signs point to a stellar opening. They might not be the most popular or well-known Marvel characters, but strong reviews and an even stronger marketing campaign have helped to drum up interest for these unlikely superheroes, which include an earthling (Chris Pratt), a talking raccoon (Bradley Cooper), and a tree (Vin Diesel). As the widest August release in history with a 4,080 screen launch, Guardians is tracking at $65 million, but many analysts think that it has the potential to earn much more.
The James Brown biopic Get On Up, starring Chadwick Boseman as the Hardest Working Man in Show Business, opens in 2,466 theaters this weekend, providing some much-needed alternative programming in this summer of superheroes and sequels.
Here’s how things might play out.