Guardians of the Galaxy claimed the No. 1 spot once more this weekend with an estimated $10.16 million as it makes its way towards the coveted $300 million mark, while the faith-based musical drama The Identical (Cinema Score: B)—the only new wide release—failed to catch on in any significant way, opening in 11th place with a shoddy $1.91 million. The rest of the top five were all holdovers, earning in or around $5 million.
If things seem somewhat unexciting at the box office this weekend, your eyes and untouched movie dollars aren’t deceiving you: It was basically planned to be that way. “This is the no man’s land between the end of the summer season and the start of Oscar season and the big holiday movie season,” Rentrak’s Senior Media Analyst Paul Dergarabedian told EW earlier this week. “This is just one of those weekends that are always expected to be slow. It’s nothing to be alarmed about, the sky is not falling, it’s just post-Labor Day weekend and we have to live through it.”