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'Jem and the Holograms' movie to crowdsource its casting process

A lot of young girls from the 1980s pretended to be Jem, the Hasbro doll and cartoon character who lived a double life as a glam rocker. Now, a new generation of girls has the opportunity to play her in a live-action movie. Producers Jason Blum, Scooter Braun, and G.I. Joe: Retaliation director Jon M. Chu are planning a Jem and the Holograms film, and they’re relying on fans of the cartoon to help with the movie — and perhaps even star in it. “We want to invite you into our process and help us make our next movie, from writing music to designing costumes to even casting,” said Chu, in a YouTube video. “Whatever it is, we want you to be part of our creative time. Sort of like Kickstarter — but rather than asking for money, we’re asking for your creativity.”

“We are looking for the most talented girls and boys in the world to be in our movie,” said Braun, who represents Justin Bieber. “We want you to be our movie star.”

The announcement/recruitment video concludes with the trio inviting aspiring Jems and aspiring Holograms to upload pictures, messages of what fans love about Jem, and a two-minute audition video. “This is the real way we’re making our movie,” said Chu, who also directed two Bieber documentaries. “This is not a contest. This is actually how we’re putting things together.”

Watch the clip below: READ FULL STORY

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