If most people only use 10 percent of their brains, then Lloyd Christmas and Harry Dunne must use a maximum of 1 percent. At least, that’s the idea behind the newest posters for Dumb and Dumber To.
Dumb and Dumber To stars Jim Carrey and Jeff Daniels took to Twitter to reveal two new posters for the film, which showcase a marketing campaign that might look familiar. The tagline reads, “The average person uses 10% of their brain capacity. Imagine what he could do with 1%.”
If the guys’ colorful eyes didn’t tip you off, you’ll probably recognize that line from this summer’s Lucy: The tagline for the Scarlett Johansson film read, “The average person uses 10% of their brain capacity. Imagine what she could do with 100%.”
Check out the posters below: