After months of hand wringing and controversy, Darren Aronofsky’s CGI-happy Noah finally hits theaters this weekend.
Boasting an all-star cast, a patina of prestige and a wide release, there’s no doubt that the epic will open in first place. But coming on the heels of last weekend’s surprise success story God’s Not Dead, the Christian film that opened in fourth place at $9.2 million from just 780 screens, the question of the weekend is whether faith-based audiences will turn out to see just what Aronofsky has done with the story.
This weekend also provides a lot of interesting fodder to analyze, including Divergent‘s ability to hold its own after a robust, fan-driven opening weekend, whether or not The Grand Budapest Hotel‘s limited-release triumphs will translate into a mainstream hit, and how successful Pantelion’s grassroots Cesar Chavez marketing will be when it comes to getting audiences in the theaters.
Here’s how things might play out. READ FULL STORY