As much of the Northeast was trapped in a winter wonderland not unlike its snow-cursed setting, Disney’s Frozen managed to reclaim the No. 1 spot at the box office for the first time in three weekends. The animated film took in $20.7 million, which is a nearly 28 percent drop from last week’s numbers but still impressive considering it’s no longer a holiday and the film is already in its sixth weekend of wide release. It’s now inevitable that the Disney hit will cross the $300 million mark, as it’s currently sitting pretty at $297.8 million. That’s $97 million more than 2010’s Tangled –Disney’s previous CG-animated adaptation of a fairy tale with a past participle for a title—made in its entire domestic run. Meanwhile, Frozen‘s worldwide total has reached $639.9 million. READ FULL STORY
Tag: Paranormal Activity: The Marked Ones (1-4 of 4)
In general, people in theaters who shout things out during movies should be roasted in an auto-da-fé atop a giant burning pile of celluloid. But this rule doesn’t necessarily hold equally across all types of movies, and for some reason I tend to enjoy a bit of audience participation with my horror films in a way I wouldn’t enjoy someone yelling “Don’t go in there, dummy!” at Judi Dench in Philomena. Case in point, the original Paranormal Activity was one of the best moviegoing experiences of my life specifically because the audience was so lively. People were screaming, running up and down the aisles, and insulting the protagonists relentlessly, and it improved the experience tenfold. Especially when, immediately following the scene where the Ouija board burst into flames all on its own, a grown man ran out of the theater, never to be seen again, shouting, “I’m going to church, yo!” READ FULL STORY
The biggest mistake made by the disappointing The Blair Witch Project sequel Book of Shadows was in assuming that the success of the first film was a fluke, that people wouldn’t line up again to watch a bunch of simpering, slobbering hikers shake a camera around in the woods and get the life scared out of them. But the Paranormal Activity franchise has always understood the most important (and profitable) tenet of sequels in the current moviegoing age: “Second verse same as the first, a little bit louder and a little bit worse.” The latest things-that-go-bump-into-your-camera film Paranormal Activity: The Marked Ones is technically the fifth to be released in less than five years (although there’s yet another, called Paranormal Activity 5, set to come out in October) and the series still going strong. The spin-off, which was created in part to appeal to Hispanic audiences with its all-Latino cast, raked in a healthy $8.7 million on Friday despite the blizzard that covered much of the Northeast in snow. READ FULL STORY
Well, it’s time to kick off a whole new year of box-office coverage! And since it’s January, you know what that means — you’ll be seeing a lot of horror movies (and expanding Oscar contenders). This weekend, only one new wide release screams its way into theaters: Paranormal Activity: The Marked Ones. If it weren’t for snowy conditions — both in real life and on screen — it would have a very clear shot at No. 1, but it will have to work hard to overcome Frozen, which has quickly evolved into a box-office behemoth. Here’s how the weekend might play out:
1. Paranormal Activity: The Marked Ones – $19 million
The horror franchise cranked out four “found footage” films in four years, and all of them were massive successes thanks to their micro-budgets. But Paranormal Activity 4 earned a series low $53 million in October 2012 (down from PA3‘s $104 million haul), and Paramount wisely kept itself from killing its mega-profitable franchise by choosing to not release a new installment in October 2013. Instead, the studio is pushing this Latino-oriented spinoff in January in hopes of reaching the same crowd that has led demonic possession movies like The Devil Inside to huge grosses. The Marked Ones probably can’t be expected to match PA4‘ $29 million debut, but the Paranormal series has been very well-received on the whole, and it certainly has a loyal fanbase. If not for a snow storm that has much of the Northeast frozen over, The Marked Ones could score a debut in the mid-twenties. For now, though, I’m going with a $19 million debut. Not bad considering it cost Paramount just $5 million! READ FULL STORY
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