After months of tepid results, there’s simply no denying that the box office is in a terrible rut. After the worst weekend of 2011 two frames ago, prognosticators expected surefire sequels Sherlock Holmes: A Game of Shadows and Alvin and the Chipmunks: Chipwrecked to turn things around. Well, they didn’t. Both films underwhelmed in their debuts.
Now, all eyes have turned to Mission: Impossible – Ghost Protocol, The Girl with the Dragon Tattoo, and, to a lesser extent, The Adventures of Tintin and We Bought a Zoo to save the box office before 2011 comes to a close. All three films are already out in theaters and posting solid numbers, but due to Christmas Eve (traditionally a weak day at the box office — kids need to be asleep if Santa’s going to visit!) falling on a Saturday this year, this weekend’s three-day results are likely to look unnaturally small, so don’t balk too much at the low-ish predictions that follow. During the period from Christmas Day to New Year’s, pretty much every day is a weekend day — all films in release should recoup some serious cash then. READ FULL STORY