Wanna make a movie with Joseph Gordon-Levitt? All you need is a computer and a great idea.
With hitRECord, Gordon-Levitt’s ever-evolving collaborative production company, you don’t have to start in the mail room or cut your teeth as a personal assistant. You just have to create a profile on the totally free website hitRECord.org and start submitting your ideas, whether it’s a poem, a film, a piece of music or a drawing. Nearly all forms of art are fair game. You don’t even have to be the most popular user to catch the attention of Gordon-Levitt and his small core staff. You just have to be one of the best, which is actually a fairly big hurdle.
“I think the most important thing about anything that we make at hitRECord is ‘Is it good?’” hitRECord producer Jared Geller told EW. “At the end of the day, if the piece isn’t effective or entertaining, then it kind of doesn’t matter how it’s made. It becomes a gimmick. The method can’t be the most interesting thing about what you’re making. The piece itself has to be great.”
Check out the animated short below for an example of one of hitRECord’s most popular collaborations, and walk through the steps of how Gordon-Levitt helped turn the original poem into a Sundance Film Festival-worthy animated short, all through crowd-sourced creativity.
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