One only need to skim the message boards for anything related to this summer’s The Amazing Spider-Man to know what a marketing challenge Sony Pictures has in front of it. For every fanboy or fangirl who is already (mentally) standing in line to see director Marc Webb’s reboot of the masked web slinger, there’s another who is equally incensed by the notion that the world needs another Spidey origin story just 10 years after the last Spidey origin story, and five since the last Spidey film. Sure, awareness of the franchise likely couldn’t be higher, but whether audiences will make this new Spider-Man as big of a blockbuster as the last Spider-Man remains an open question.
So when you’ve got to make a big impression, swing for the fences. Today, at a global event simulcast across three continents, Sony unveiled the new 3-D trailer for the film, as well as a nearly nine-minute long, 2-D sizzle reel that featured an extended look at the electric chemistry between stars Andrew Garfield (as Peter Parker) and Emma Stone (as Gwen Stacy). We also got our first look at the reptilian alter ego of Dr. Curt Connors (Rhys Ifans), i.e. the Lizard. READ FULL STORY