Sorry, Lisbeth Salander — you tried your best, but apparently, what Hollywood really needed to revive the box office was a fuzzy orange puffball and starving archer named Katniss.
Yep, in 2012, titles like The Hunger Games and The Lorax have lifted the box office high above its late-2011 woes. In case you forgot, 2011 ended up being the least-attended year at the movies since 1995 after sure bets such as The Girl With the Dragon Tattoo and The Adventures of Tintin floundered at the box office during the normally lucrative holiday season.
Still, almost as soon as the ball dropped on New Year’s Eve, the box office’s fortunes completely turned around.
Every movie — from 21 Jump Street to The Vow to the aforementioned Games — suddenly seemed to be over-performing (except John Carter, of course). After 114 days, the 2012 box office had amassed $3.16 billion — a whopping 17 percent above the $2.70 billion that had been earned at the same point in 2011 — and the healthy grosses don’t look likely to slow down anytime soon. What’s behind the big bump? We brought that question to two box office analysts, BoxOfficeGuru.com‘s Gitesh Pandya and BoxOffice.com‘s Phil Contrino. Here’s what the industry experts had to say: READ FULL STORY