Need for Speed kicked into high gear on Friday and opened on top with an estimated $6.64 million, but the weekend winner is still undetermined. Last weekend’s top earners, 300: Rise of an Empire and Mr. Peabody and Sherman, are trailing close behind the Aaron Paul pic, and any are fair game for first place based on Friday estimates.
Adapted from the popular EA video game, Need for Speed may not even pass $20 million this weekend. Initial estimates put the car pic in the mid- to high-$20s range, but based on the soft Friday opening, that’s looking unlikely. With an estimated $65 million price tag, a mid-$20s opening was key. This could signal that it’s not actually a potential franchise for DreamWorks and distributor Disney.
EW’s Keith Staskiewicz noted the trend of failed video game adaptations in his C review, writing: Need for Speed is just another pileup in Hollywood’s long accident report of taking games from the couch to the theater seat.” On the whole, reviews have been somewhat dismal, but audiences might disagree. It may be currently hovering around 23% on Rotten Tomatoes, but Friday theater goers gave it a B+ Cinema Score.