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Box office report: 'The Possession' leads the worst weekend in over a decade

Chances are, you weren’t at the movies this weekend. Not a single film at the box office reached $10 million. Call it the curse of The Oogieloves.

The Top 12 films grossed a depressingly low $51.9 million — the worst Top 12 total since Sept. 5-7, 2008, when Nicolas Cage flop Bangkok Dangerous led the chart with $7.7 million and the Top 12 films earned $50.3 million.

Even more distressingly, this weekend marked the lowest cumulative ticket sales in over a decade. The last frame to notch worse overall ticket sales was Sept. 21-23, 2001 — two weekends after the 9/11 attacks — when only one new wide release entered theaters: Mariah Carey’s infamous bomb Glitter. (Keep in mind, as final weekend results come in on Monday, things could change. Stay tuned.)

Lionsgate’s $14 million horror entry The Possession once again topped the chart with $9.5 million. The film, which earned a “B” CinemaScore grade last week, enjoyed a better than expected hold (it dropped 46 percent) — especially since its debut results were inflated by it bowing on a holiday weekend. After ten days, The Possession has earned $33.3 million, and by the end of its run, it may possess close to $50 million total. READ FULL STORY

Box office update: 'The Possession' tops Friday with $2.9 million on an utterly awful weekend

For the second weekend in a row, Lionsgate’s $14 million horror film The Possession will top the box office.

That’s not necessarily a testament to the film’s quality, though — it’s a sign that moviegoers have been trained to avoid the theater in early September, and that this weekend’s newcomers are true box office misfires. In fact, this weekend will likely be the first time in more than a decade (since Sept. 21-23, 2001, when Hardball topped the chart) that the Top 12 movies didn’t cumulatively earn at least $50 million. Heck, they’ll be lucky to make $40 million!

The Possession earned $2.9 million on Friday — a healthy (for a horror movie) drop of 52 percent from its opening Friday. The Possession may scare up about $9 million by Sunday, easily giving it a second weekend in first place and a running total of $32.8 million. READ FULL STORY

Box office preview: 'The Words' won't bring in the numbers over the slowest frame this year

For the first time in four years, it seems likely that no movie will pass $10 million at the box office this weekend.

The last time that happened? The weekend after the Republican and Democratic National Conventions wrapped in 2008, when Bangkok Dangerous topped the chart with just $7.8 million.

CBS Films’ third release this year (after The Woman in Black and Salmon Fishing in the Yemen), The Words, a romantic thriller starring Bradley Cooper and Zoe Saldana, has the best shot at (very) modest success. The title, which was made for a reported $6 million and is opening in 2,801 theaters, should do better than Cooper’s recent flop Hit and Run, which opened with $4.5 million, but it likely won’t reach as high as Saldana’s last leading effort Colombiana, which found $10.4 million in its opening weekend.

The rumored real-life romantic ups and downs¬†of Saldana and Cooper may be the film’s biggest selling point — it’s certainly a sexier angle than the plagiarism plot line. Poor early reviews, coupled with a generic title and blah visuals, will keep many moviegoers at bay. Bradley Cooper looked like he may be a Limitless star last year when his action flick opened with $18.9 million, but The Words may open with a decidedly more limited $7.5 million.

The week’s other wide release is Summit’s long-on-the-shelf The Cold Light of Day, which is finally opening on this, the slowest weekend of the year. The thriller, shot for $25 million and co-financed by Intrepid Pictures, will be lucky to start with $3 million from 1,511 theaters. Fortunately, Summit didn’t put much money into advertising the film, which stars future Man of Steel Henry Cavill and Sigourney Weaver, after it underperformed at the international box office with $13.1 million.

With those films headed to soft business, there’s a chance that The Possession could take No. 1 once again — a rare feat for a frontloaded demonic tale. The Possession may drop by about 60 percent from its three-day debut of $17.7 million, which would yield about $7.1 million this time around. If it can manage a slightly better hold, it should take out The Words.

Are you headed to the box office this weekend? If so, what do you plan on seeing?

For more box office coverage, and up-to-the-minute results, follow me on Twitter.

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