Whether or not the world ends tomorrow, things are looking pretty dire for the four new wide releases entering theaters this weekend: Jack Reacher, This is 40, The Guilt Trip, and Monsters Inc. 3D. Of course, December movies need not earn gargantuan grosses on their debut weekends to eventually end up with respectable totals. In 2010, Yogi Bear opened with a weak $16.4 million, but thanks to easy accessibility over the holiday season, when kids are out of school and adults off of work, the film eventually topped out at $100.2 million.
Studios will be hoping for similar endurance from this week’s crop of newcomers — none of them are tracking particularly well, and all of them will likely be crushed by the second weekend of The Hobbit. Here’s how I think the box office might shake out over the Friday-to-Sunday period:
1. The Hobbit – $37 million
The Warner Bros. release has earned $106.5 million in its first six days (for reference, The Return of the King had earned $137.6 million in the same period of time), and it will likely drop by about 55 percent this weekend to $37 million, which would lift its total to about $150 million after ten days. READ FULL STORY »