Jack the Giant Slayer (CinemaScore: B+) picked up significantly over the weekend, earning a $28 million opening on 3,525 screens. This is better than it was tracking on Friday, likely due to the fact that families waited until the weekend to see the film. Still, it’s nowhere near what the movie needed to take in on its opening weekend, and will likely not even come close to making up for its almost $200 million budget. To put a little perspective on this March weekend, the same timeframe last year had an animated opening and an R-rated party movie that fared much better than Jack and 21 and Over (in third place)–Dr. Seuss’ The Lorax opened at $70.2 million and Project X at $21.1 million.
As the first $100 million movie of 2013, Identity Thief made $9.7 million in its fourth weekend in theaters. Down 31% from last weekend, Universal’s Jason Bateman and Melissa McCarthy comedy picked up eight new theaters. If it wasn’t obvious that Identity Thief was a runaway success, the R-rated movie has already made three times its opening weekend. Paul Feig and company should be anxious to find out if the McCarthy/Sandra Bullock vehicle The Heat will boast similar profits when it opens in June.