Image Credit: Universal/Warner Bros.
We’re a full month away, but do you know what are you doing this Memorial Day? If two studios have their way, you’ll be spending a big chunk of it in a movie theater where a pair of highly anticipated sequels will be facing off. On May 24, the Warner Bros. comedy The Hangover Part III and the Universal action-adventure Fast & Furious 6 will premiere with hopes of drawing on their similarly young, male core demographic—while not stomping on each other’s toes in the process. “It’s as close to a coin-flip weekend as you’ll ever see in the summer season,” says Phil Contrino, VP/chief analyst of BoxOffice.com. “Eighteen-to 34-year-old males—that’s the bread and butter for both [franchises]. Those people will have to make a decision that weekend.” Past performances show the franchises to be extremely well matched: Fast Five opened with $86.2 million in April 2011, while The Hangover Part II opened with $85.9 million on Memorial Day weekend that same year. READ FULL STORY »
