'Super 8' teaming with Twitter for Thursday sneak preview push

Moviegoers eager to learn the “secret” of Star Trek director J.J. Abrams’ new film Super 8 can now learn it one day earlier. Paramount Pictures and Twitter are announcing today a unique partnership that will bring the sci-fi adventure to select theaters on Thursday, one day before the film’s June 10 wide release on 3,200 screens. The sneak peek push is part of Paramount’s marketing effort to ignite grass-roots buzz for the $50 million PG-13 production; the studio is hoping those who see the sneaks will Tweet about the experience using the hashtag #Super8Secret at Twitter.com/Super8Movie. Over 300 theaters — including 240 IMAX screens in the United States and Canada — will take part in what’s being called the “Tweet Movie Sneak Preview” program. Theater locations and local showtimes are available by clicking the “tickets” tab on the movie’s website. (We hear free popcorn comes with ticket purchases, too.)

Set in 1979, Super 8 concerns a group of movie-loving kids (all played by newcomers, save for Elle Fanning) who witness a train derailment one night while shooting their own low-fi zombie flick. Something monstrous escapes the train and begins terrorizing the kids’ small Ohio town. The movie was written and directed by Abrams and produced by Steven Spielberg.

The sneak peek program comes amid reports that Super 8 may not meet lofty box office expectations. According to one tracking estimate, the movie is on pace to gross between $25 million and $30 million. Some consider that figure to be surprisingly low given Abrams’ history and Spielberg’s heavily-promoted involvement. However, Paramount Vice Chairman Rob Moore says the studio isn’t sweating the tracking and believes Super 8 has the potential to be a word-of-mouth hit with legs like Bridesmaids, which opened at $26 million and has continued to perform well in subsequent weekends despite stiff competition from franchise pics with bigger stars like Pirates of the Caribbean: On Stranger Tides and The Hangover 2.

“Some have criticized us for keeping certain elements of the movie under wraps,” says Moore of the studio’s marketing campaign, developed in collaboration with Abrams. Ads have positioned the movie as a mysterious creature feature/sci-fi thriller by withholding plot details as well as images of the monster. Moore believes Super 8 will be “discovered” as buzz grows. He adds that the movie doesn’t need to open as big as other summertime gambles, such as last year’s Inception, which had a much larger budget. “Fortunately, we are in a position where we can afford to take risks that allow us to protect the surprises of the movie,” says Moore.

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Comments (37 total) Add your comment
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  • Mya

    I don’t feel like a midnight show is a “sneak peak”. But, I am excited to see this but will probably wait until Sunday.

    • Sean

      I’ll make one suggestion, Mya – I clicked the link on the Super 8 sight, and it took me to a local Thursday midnight IMAX showing of 12:01. But when I went back to the Fandango home page and manually went in to see the times, it showed me Thursday times of 1:40, 5:00, 8:30, etc. Try checking manually, you might get better times (Fandango’s site is being glitchy with the Supre 8 stuff, that might be why)

      • Steve

        They have some screenings today!

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  • Mike

    Went to the website… and I am really confused. What and when are these sneak peaks? If they are, like Mya said, midnight shows then they are not really a sneak peak. I couldn’t really find where I could get more information regarding these sneak peaks and how to get tickets.

  • EL FRANCO

    Saw it last night. Once again we have another great summer movie! We have should more of these great movie streaks every year! The movie really felt like a Spielberg film and the young actors were fun and engaging to see on screen. Highly recommend to watch.

  • Brianna

    I got to see it last night and it was an awesome movie!!

  • kate

    Saw it last night. While it did get a little “speilberg-y” at the end, it was still pretty good.

  • Amy

    Looking forward to seeing it this weekend. Love me some Kyle Chandler.

  • Marco

    Saw it last night. It is wonderful. It is sweet, scary, maddening, funny.

    • Marco

      The pass I had for the screening last night said IMAX on it. When I went to the IMAX side of the theater I was told that the IMAX screening was Thursday which implied to me a regular time (7:30) as opposed to a midnight screening.

      • Europa

        I kept getting this page to sign up for free offers? And that the free tix would be canceled if I cancel whatever junk I sign up for – say sign up and then cancel Netflix?

  • Jerry

    Will it get the next EW Cover?

    • Europa

      Sorry no, the next cover will be Twilight, Hunger Games, Dragon Tattoo or some other films that’s not in theaters.

    • Darrence

      You’ve got to be kidding me-it’s so trnapsarently clear now!

  • Kayde_Lyn

    Only one or two theaters near me that have anything other than midnight showings, and those are on the IMAX screens, which, I believe, cost more.I’ll be waiting till Saturday…

  • ross

    Saw movie last night, save your money! Mix between goonies and Independance day/ET. Child actors were very good and made the movie watchable, but not worth the trip to the theatre

    • DGH

      You had me at The Goonies I’m there!!!!!

    • re-re Ross

      Here is a huge lists of great reasons to see “Super 8″ but don’t waste your time or money.

      Whatta goofy comment.

    • S.

      That’s what the commercials make it look like and I can say it doesn’t make me enthusiastic about it at all.

  • Tubular

    The website for the actual free tix seems to have crashed; won’t open up at all.

    • Mike

      just go to fandango, type in your zip and select thursday the 9th. Showtimes are there for the theaters that have it.

      • Mike

        n/m…didn’t see you said “FREE” tix.

  • Heather

    The only thing I need to know is will we even see the monster or will this be another Cloverfield?

    • Wha’ever

      What are you talking about ? In Cloverfield, the monster does appear, at the end, and we clearly see it.

      • Heather

        No, you see an arm here, an eyeball there, never the whole monster.

      • Seth

        “No, you see an arm here, an eyeball there, never the whole monster.”

        Actually, we get a pretty long, good look at the monster at the very end, right before it eats the camera guy.

  • Andy

    This is not a midnight show, its a full on early release for the IMAX version of the film on Thursday. Our first showtime is 10:45 am.

  • tim

    terrible

  • susu0051

    Saw it last night, solid B+ had a ball I would pay to see it again!!

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