'Brave' poster: Pixar's first fairy tale goes 'darker, more intense' -- FIRST LOOK

brave_disney

Image Credit: Disney/Pixar

This weekend, Disney/Pixar's Cars 2 hits theaters, an international spy caper that looks high on whizbang fun -- but before that film begins, audiences will get their first peek at the teaser trailer for Disney/Pixar's next animated feature, Brave, due June 22, 2012. It's Pixar Animation Studio's first fairy tale fantasy, and it marks yet another change of pace for the venerable dream factory. "What we want to get across [with the teaser]

is that this story has some darker elements,” director Mark Andrews tells EW. “Not to frighten off our Pixar fans — we’ll still have all the comedy and the great characters. But we get a little bit more intense here.”

That feeling is also apparent in the film’s first poster, which you can see in the official first look below. You may notice some mysterious stones in the background of the poster, and that’s on purpose. “Those stones are actually a pretty important set in the film,” says producer Katherine Sarafian. “We can’t say what happens there, but they were inspired by an actual location in Scotland that we visited multiple times during our research. It was a very powerful setting for the kind of things we want to have happen in the story.” Check it out:

For more on Brave, its Scottish setting, and historic heroine, check out this week’s issue of Entertainment Weekly, on stands June 24.

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Read more:
Pixar’s ‘Brave’: First Look art — EXCLUSIVE PHOTOS

Comments (82 total) Add your comment
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  • Beepela

    Ok, getting excited now…

    • Cygnus

      ” we’ll still have all the comedy and the great characters”

      In other words, they’re still going to keep throwing the most annoying aspects of Pixar films in to entertain the kids. Pixar needs to go Spielberg and start growing up from kid movies. There’s some real talent and technology there to make the best animated movie ever. They were getting there with Wall-E, but reverted to irritating with Cars 2.

      • ryan

        Thanks for the update expert! Wow where is your company and website I would love to learn more about you cygnus!

      • StephenKC

        Those pesky kids and their animated movies. You’re right, it’s time for children to quit being the primary audience for animated films and let us adults (who have stopped going to movies in droves) have animated movies all to ourselves!

      • Andrew

        You don’t have any kids, do you Cygnus? Wow, sometimes I can’t even believe people say the things they do.

      • Neal

        Right, ditch the kid movies…because THAT’S not a lucrative market at all.

      • Danielle

        Ummm…Cygnus..like it or not I think the main target audience for Pixar (re: animated) films are children.

      • hobbes242

        Let’s not forget that what puts Pixar’s films on a higher plateau than other companies’ animated films is the fact that the Pixar films are able to appeal to kids and adults simultaneously. There is no “growing up” required.

      • mommy2eandl

        Geez Cygnus… who tinkled in your cereal this morning? Pixar was BUILT on annimation, why should they change that? Have you seen pics of their corporate office? They are ALL about annimation and childish thinking. If it works, don’t fix it!!!

        If you want to see a Spielberg type movie, I am sure there are plenty out there to choose from. I, being a 42 year old adult, choose to spend my money on a Pixar movie, thank you very much!!!

      • Anonymous

        You repliers are being just as hypocritical as you claim cygnus is. The most moving films I enjoyed as a kid were films like The Secret of NIMH, The Dark Crystal, The Last Unicorn, and The Iron Giant, none of which had many forced attempts at corny humor. Even today we have the Potter franchise, How to Train Your Dragon, some of Pixar’s films, etc. Animation is a medium just as sculpting, music, or dance is. It is not forever bound to society’s stereotypes of children.

      • Nick Westman

        I know what Cygnus means. It breaks the mood.

        To see it done right, watch the previous replier’s recommendations, and also “The Secret of Kells”. Other pictures, e.g. “Sleeping Beauty”, had comic relief-type characters, but they were never corny or embarrassing. A GOOD film, animated or not, should be able to hold kids’ attention without resorting to bathroom humor or slapstick.

      • vaporland

        @cygnus, yeah your movie studio has put out so many more hits than measly Pixar…

      • simon

        I agree with cygnus. Some of you are missing the point. There is room for a great animated movie for adults

      • Mister Grady

        Pixar needs to keep doing exactly whatever they want to do, and they don’t need any guidance from some online doofus that’s never created anything of worth in his entire life.

      • Cygnus

        The Owls of Gahool, Nine, Coraline, Wall-E, How to Tame Your Dragon are some good examples of movies that didnt feel a need to dumb down characters and jokes for kids. They mostly stayed even, and were entertaining for kids and adults alike. I like Pixar films, but my point is that they need to branch into more mature animated stories that don’t necessarily have to cater to adults.
        I appreciate the commentators who got my point. Not dissing Pixar, just wishing they’d lay off some of the annoying aspects of their films, and make some real art. The talent and technology is there, strive for something higher than a $60mil opening weekend for kids and $200mil in DVD sales. Of course, we are talking Disney executives, who’ve rarely been interested in art and Oscars above money.

      • theschu

        Have you even seen any Pixar movies Cygnus? They need to branch into more mature animated stories? Like “Up” maybe? Or the “Toy Story” trilogy? If you’ve watched or read anything about John Lassetter and Pixar you would know that they are first and foremost interested in the stories and characters. The reason their movies always open so big and make so much money is because those stories appeal to everyone. I love seeing a Pixar movie because I know I will laugh and be moved in some ways and my imagination will be stoked in some way. It sounds like you’re saying that “mature” animated movies have to look a particular way. Compared to most animated movies out there (cough-Dreamworks-cough) Pixar does give us art.

      • theschu

        And if you think the makers of Owls, Nine and Coraline cared more about art and less about making money then you REALLY have no idea what you’re talking about.

      • Joe

        I hope they DON’T go all Spielberg because exactly what I find annoying about Spielberg is his seemingly uncontrollable need to throw slapstick into scenes where it is not only unecessary but unwarranted. Did having to chase his eyeballs before they drop down a grid really adding anything to that scene in Minority Report. It could have been a GREAT movie instead of just good, almost ruined by repeated uses of forced humor. So NO I do not suggest going all Spielberg. There is an art to realizing when less is better.

  • Person

    I’ll pay ten bucks just to watch the teaser!

    • Marvin3O

      I’ll watch Cars 2 anyways, but if I didn’t want to watch it I wouldn’t pay those 10 bucks just to see the teaser… I’d wait to watch it on youtube in HD for free

      • casey

        sense of humor for Marvin3O, please!

  • RB

    I agree, I might finally have a reason to go to the theater for Cars 2.

  • Gabe

    Super excited for this, hope it can live up to all of the greatness Pixar has produced so far.

  • steph

    omg this looks amazing.

  • Henri M.

    Well this just kicks ass. I first hear about this project a few years ago, and they said that it was going to be more darker than Princess and the Frog and Tangled. Glad to see that they’re following through.

  • crispy

    In the previous images that have been released, the “rock” shape underneath the V appears to have eyes.

    • elmore

      that rock is a bear

      • crispy

        Thanks! I suspected as much

      • Karl

        It’s not a Bear. It is a ALIEN

  • Dorris

    Looks like we might see a female in a lead role. That would be exciting.

    • Steve

      You mean like Tangled?

      • Helen

        Dorris means, like in no other Pixar film so far.

      • my name is boo

        and i was the lead in monster’s inc! and don’t you dare say it was sully or mike.

    • alan of montreal

      It originally had a female director, too, but apparently she was pulled, for some reason.

      • John

        probably was rubbish

  • Matt W

    I’m really excited to get a faiy tale that isn’t based off a short story or book. I mean I love them, but this is going to be fun with Pixar behind it.

    • Ellie

      If I remember crreoctly, D.A.R.Y.L. was a boy, or at least he was supposed to be a boy. Heheh, think The Computer Wore Tennis Shoes was way before my time.I think you may be referring to from Short Circuit 1 2. Many people have noted the resemblance.

  • Charles

    Is that the Callanish stone circle?

    • Auriana

      They look like they’re either the Callanish Stones on the Isle of Lewis or either the Ring of Brodgar or the Standing Stones of Stenness on Orkney. My guess would be Callanish as it’s a little more well-known than the ones on Orkney. I’ve seen the ones on Orkney in person but unfortunately I haven’t made it to Lewis yet.

  • ADJ

    Wow…this looks really interesting… :)

  • GeentheBean

    It will probably be rated PG, I imagine. If it’s only in the 3D screenings of Cars 2, I’ll pay for it!

  • J

    Now if only Disney or Pixar could make the Wicked movie, instead of a live action one from Universal…

    • LadyJuse

      I don’t think that’s a good idea…
      the awesomeness would make the world explode

  • Leigh

    This looks absolutely astounding, especially for Pixar! I’m excited to see it already(:

  • nancy tower

    I am filled with anticipative glee!
    And I do expect perfection from Pixar as usual!They are my eyes, so they can and will be crying!

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