Should you be lucky enough to be standing — or driving — by one of five specific street corners in the U.S. in the next couple of days you will see the soon sure-to-be-famous backside of the one and only Christian Grey from Universal Pictures’ upcoming film adaptation of the smash best-selling novel Fifty Shades of Grey by E.L. James.
On Jan. 25, the studio will begin to debut these extra large billboards, featuring Irish actor Jamie Dornan as the kinky, domineering billionaire, in five locations around the country. The campaign kicks off the countdown to the film’s opening on Valentine’s Day weekend 2015.
Those five locations are: New York (Grand St. & 6th Ave), Los Angeles (Wilshire Blvd. & Gayley), Chicago (LaSalle & Hubbard), San Francisco (Mission St. & 6th), and Grey’s own hometown of Seattle (1st St. & Wall St.).
The image is a sleek, provocative start for what will be a long marketing campaign, conveying Grey’s master-of-the-universe image: the man stands overlooking the entire Seattle skyline. And though you don’t see his face, Dornan certainly wears the suit well.
Plus it’s for this year’s Valentine’s Day, the perfect time of year for any woman to be longing for an unreachable, fantasy man.
Fifty Shades fans, what do you think? Does this make you more optimistic for the movie?