'Guardians of the Galaxy's UK trailer turns down the music -- VIDEO

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The first wave of teasers and trailers for Marvel’s Guardians of the Galaxy emphasized the comic book movie’s most eccentric qualities, a wild bunch of universe-saving criminals that include a tree, a raccoon, and a green-skinned Zoë Saldana. If you never read Guardians in print, it didn’t really matter, according to the studio; instead, it chose to play up the “these aren’t you older brother’s superheroes” angle. “Hey, we’re playing Blue Swede’s ‘Hooked on a Feeling’ and Norman Greenbaum’s ‘Spirit in the Sky,'” the clips blared. “That’s how you know this movie is cool!”

Perhaps the Guardians are even less well-known in the U.K. — or perhaps those songs are — because they now have a straightforward, ironic-music-free trailer that gives the best primer yet for what this movie is actually about. Chris Pratt’s scoundrel thief gets to deliver all the rah-rah speeches, but Rocket Raccoon (voiced by Bradley Cooper) is the wise-ass scene-stealer. Watch the de-stylyzed trailer below:

Guardians of the Galaxy opens in the U.S. on Aug. 1.

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