Box office junkies, unite! It’s time to break down the year that was at the movies using the thing that we love most — the numbers!
Blockbuster franchise films reigned supreme at the North American box office in 2011. Of the ten highest grossing movies, the top seven — led by Harry Potter and the Deathly Hallows – Part 2 with $381 million — are sequels, Rise of the Planet of the Apes (No. 9, $176.7 million) is a prequel, and Thor (No. 8, $181 million) and Captain America: The First Avenger (No. 10, $176.7 million), while not sequels, are part of the larger Avengers franchise which Marvel will roll out next year.
All told, theatrical releases sold about $10.2 billion worth of tickets in 2011 (final numbers not yet available) at an average price of $7.96. (Ticket price via the National Association of Theatre Owners. Although, seriously, when was the last time anyone paid so little for a ticket?) That total marked a 3.5 percent drop from 2010, when the box office earned a yearly total of $10.6 billion, and attendance dipped by about 5 percent for the second year in a row. In fact, with 1.28 billion tickets sold, 2011 was the least-attended box office year since 1995.
What caused the dip? READ FULL STORY