Two weeks ago, when Fox re-released Star Wars: Episode I – The Phantom Menace, many people expected George Lucas’ sci-fi sequel to rake in huge amounts of dollars and easily top the box office. After all, when Disney re-released The Lion King in 3-D in September, the animation roared up a huge $94.2 million, so prognosticators assumed that a Star Wars film had to be at equally successful. But that’s not really how things have played out.
The Phantom Menace scored $22.5 million in its first three days, enough for a fourth-place finish behind The Vow, Safe House, and Journey 2: The Mysterious Island. It then plummeted 65 percent in its second weekend (a holiday weekend no less!) to $8 million — which put the film in sixth place. All told, the re-release has brought in $35.8 million in its first 11 days.
So is that gross actually any good? READ FULL STORY