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Peter Jackson responds to complaints about 'The Hobbit' footage -- EXCLUSIVE

Peter Jackson says the negative reaction this week over new technology he’s using to shoot The Hobbit won’t hold him back, and he hopes moviegoers will give it a try and judge for themselves.

“Nobody is going to stop,” he said. “This technology is going to keep evolving.”

When Warner Bros. showed off 10 minutes of footage this week at CinemaCon, the annual convention for theater owners, many attendees complained that this version of Middle Earth looked more like a movie set than the atmospheric, textured world seen in The Lord of the Rings trilogy.

There was a lot of love for Jackson’s storytelling — the scenes of young Bilbo Baggins (Martin Freeman, from the British version of The Office) battling a trio of goblins, and Ian McKellen’s Gandalf exploring the tombs of the now-reanimated wringwraiths, received universal praise. Complaints only centered on the technology used to capture and project the footage.

Jackson hopes critics of the format will change their minds when they see the finished film, but notes that it will also be available in traditional formats in many theaters.

“At first it’s unusual because you’ve never seen a movie like this before. It’s literally a new experience, but you know, that doesn’t last the entire experience of the film–not by any stretch, [just] 10 minutes or so,” Jackson tells EW. “That’s a different experience than if you see a fast-cutting montage at a technical presentation.”

So what does he say to people who just decide they don’t like the glossy new look of the format he’s using?

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