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The Weinstein Company set to re-release 'Begin Again'

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Begin Again is about to, well, begin again.

In a strategic move capitalizing on the upcoming awards season, the Weinstein Company announced that Begin Again will be re-released in theaters nationwide on Friday, Aug. 29. The folksy, feel-good film depicts a patron-muse relationship between down-and-out music producer Dan (Mark Ruffalo) and under-the-radar singer Gretta (Keira Knightley), freshly dumped by her newly famous rock-star boyfriend (Adam Levine). Dan and Gretta traipse along New York City recording an album that Dan hopes will revitalize his fledgling career and life despite Gretta’s inclinations to stay true to her indie roots.

Writer and director John Carney previously directed 2006′s Once, another film about a musical duo, which won an Oscar for Best Original Song. Knightley and Levine both contributed vocals to the 16-song soundtrack for this film, and the re-release seems primed for musically inclined nominations and awards this season. According to the Weinstein Company, the movie will be opening in approximately 350 to 400 cities nationwide.

Box office report: 'Transformers: Age of Extinction' destroys competition with $100 million

Optimus Prime is back in full force.

Michael Bay’s Transformers: Age of Extinction (A- Cinema Score) earned an estimated $100 million across the weekend, making it the top debut of the year. It’s also a career high for star Mark Wahlberg, who leads a new cast in telling the story of what happened five years after Chicago was nearly destroyed in the last film.

Paramount’s $200 million film may not have charmed the critics, but audiences didn’t seem to take that, or the daunting run time, into account this weekend. Moviegoers were predominately male, accounting for 64 percent of audiences. Also of note: IMAX screens made up $10.7 million of the weekend grosses.

But, the domestic business isn’t the only good news. READ FULL STORY

'Begin Again' featurette: Keira Knightley on singing a happier tune -- EXCLUSIVE

Keira Knightley humbly insists she’s not a singer, but John Carney — the former bassist for the Frames who went on to direct the beloved musical romance Once – would never have cast a lead actress in Begin Again who couldn’t carry a tune.

In the new musical, Knightley plays Gretta, a heartbroken Brit stranded in New York after her hipster musician boyfriend (Adam Levine) gets rich and famous and cheats on her. Running on empty, she funnels her despair into one last sad song, a beautifully sung elegy that enchants Mark Ruffalo’s Dan, a washed-up music exec on the brink of personal disaster. Together, they try to answer the question that doubled as the film’s title when it premiered at the Toronto Film Festival: Can a song save your life?

In an exclusive featurette for the movie, which opens June 27 limited before expanding on July 11, Knightley explains why she needed a hopeful role like Gretta after five years of grim movies. The clip features the all-star cast — count ‘em, four Oscar nominees — but it’s the music that stands out most. Watch and listen below: READ FULL STORY

'Begin Again' trailer: Keira Knightley loves Adam Levine like a fool -- VIDEO

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Begin Again, the summer musical romance from Once director John Carney, stars Keira Knightley and Mark Ruffalo as two wounded souls who connect in New York City. But the film also features two original coaches from The Voice, Adam Levine and Cee Lo Green. Levine, making his feature-film debut, actually plays a crucial role as Knightley’s boyfriend, a good-looking hipster-folkie who gets blinded by fame and fortune when a few of his songs are used in the soundtrack of a popular movie. Green pops up as a version of himself; he helps Ruffalo’s washed-up music exec in his last-ditch attempt to turn Knightley into a star.

In the film’s new trailer, Levine sings a more radio-friendly version of the tune his girlfriend wrote for him, “Lost Stars.” READ FULL STORY

For Adam Levine and Keira Knightley in 'Begin Again,' love is a song -- EXCLUSIVE VIDEO

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Fans of Once, the 2007 musical romance that melted hearts and won an Oscar for Best Song, could be singing a new tune when Once director John Carney unveils Begin Again in July. Set in New York City instead of Dublin, the film features similar lonely souls who find each other through music. Mark Ruffalo plays a washed-up record exec, and Keira Knightley plays the heartbroken songwriter who sniffs at fame but might have the talent to redeem them both. READ FULL STORY

Tribeca: Between Nas and 'Begin Again,' what are the festival's must-see movies

The Tribeca Film Festival began as a way for New York to rebuild culturally after the World Trade Center attacks in 2001. For the first time since then, the area around Ground Zero is dominated by a sparkly, newly finished Freedom Tower, which represents so much more than the city’s resilience and recovery. The Tribeca festival played a small, but not insignificant, role in that recovery, inviting artists and film lovers to the city and reassuring New Yorkers that life can be beautiful even in the darkest of days.

After more than a decade of growth, Tribeca is also entering a new phase in its maturation. Last month, the Madison Square Garden Company purchased 50 percent of Tribeca Enterprises, the entity that runs the festival. MSG’s world-class venues, like the Beacon Theatre and Radio City Music Hall, give the festival a higher profile. The deal also represents some permanence: Tribeca isn’t going away anytime soon. READ FULL STORY

'Begin Again' trailer: Mark Ruffalo and Keira Knightley make sweet, sweet music -- VIDEO

What happens when you combine two recently-dumped individuals who share a passion for music?

You get the trailer for Begin Again, which stars Mark Ruffalo as an ex-record executive. He discovers Keira Knightley, a rock-n-roll ex-girlfriend, singing in a bar. The two then join up to make a record together … outside.

Begin Again, which was originally titled Can a Song Save Your Life?, also stars Hailee Steinfeld, Adam Levine, James Corden, Catherine Keener, and obviously, CeeLo Green, because what’s a movie about music without a Voice reunion? Written and directed by Once‘s John Carney, Begin Again will close the Tribeca Film Festival in April.

Watch the trailer, which debuted on Today Friday morning, below:

READ FULL STORY

Keira Knightley musical to close Tribeca Film Festival

Once director John Carney’s upcoming musical with Keira Knightley, Mark Ruffalo, and Adam Levine will close the 13th Tribeca Film Festival in New York on April 26. “Begin Again is a true New York story about the magical opportunities that can be found under this great city’s bright lights,” said Carney in a statement. “That said, I can’t think of a better place to have its U.S. premiere than the Tribeca Film Festival.”

Previously titled Can a Song Save Your Life? when it premiered at last fall’s Toronto Film Festival, Begin Again tells the Once-like romance between a washed-up music exec (Ruffalo) and a heartbroken songwriter (Knightley) whose ex (Levine) has just become a spoiled superstar. “The idea of an A&R man discovering an act and what discoveries are left and what does fame sort of mean anymore were some of the themes I wanted to talk about in this movie,” Carney told EW in Toronto. “What I liked about the conflict between Keira and Ruffalo in the film, which I hope people are seeing, is what does an old-school A&R man do with a young talent who genuinely doesn’t want the limelight?”

The film co-stars Hailee Steinfeld, Catherine Keener, and CeeLo Green.

The 13th annual Tribeca Film Festival will take place from April 16 to April 27.

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